Copywriter Needed for Marketplace Website – Focused on Tax Experts & Clients

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Description: We’re building a niche service marketplace—think Upwork, but designed specifically for individuals and business owners to find qualified tax experts for project-based work and one-off questions. We're looking for a sharp, strategic copywriter to help us develop all core website content—from the main catch phrase to explaining how the platform works—with clarity, simplicity, and a bit of personality. Scope Includes: Tagline or catch phrase that communicates our mission in a few powerful words Website headline + subheading that speaks to both tax professionals and clients Section headers and intro blurbs (e.g. “How It Works,” “Why Use Us,” “For Tax Pros”) Calls to action (sign up, post a job, join as an expert) Optional: Microcopy for buttons, tooltips, error messages, etc. Tone We’re Looking For: Clear, confident, and helpful Friendly but professional Built for trust (tax-related work needs credibility, but not cold corporate lingo) Ideal Candidate Has: Experience writing for marketplaces or SaaS platforms Comfort writing for both sides of a two-sided platform (buyer + service provider) A strong grasp of writing for web (scannable, action-oriented, conversion-focused) Bonus: Background in finance, tax, or legal-adjacent services This is a freelance project focused on the MVP launch version of the site. There may be future work as the platform scales and adds features (e.g. onboarding flows, email campaigns, blog content).

Keyword: Copywriting

Price: $40.0

Copywriting Search Engine Optimization Content Writing