Google Ads Specialist Needed to Manage and Optimize Campaigns for Ride-Hailing Company

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Job Description: We are seeking an experienced Google Ads Specialist to create, manage, and optimize advertising campaigns. The ideal candidate will have a proven track record of driving results through Google Ads, with strong skills in campaign setup, optimization, and reporting. Responsibilities: • Set up and manage a new Google Ads account • Conduct keyword research and structure effective campaigns and ad groups • Write clear, high-performing ad copy aligned with our brand voice • Implement conversion tracking (Google Tags, event tracking, etc.) • Monitor campaigns daily and adjust bidding strategies, keywords, and ad placements as needed • Optimize for cost-per-click (CPC), conversion rate, and return on ad spend (ROAS) • Provide weekly or bi-weekly performance reports with insights and recommendations • Suggest improvements to landing pages or customer journey to maximize conversions Requirements: • Google Ads Certification (preferred but not mandatory if experience is strong) • Demonstrated success managing PPC campaigns, ideally for service-based or transportation companies • Strong knowledge of keyword match types, negative keywords, A/B ad testing, and bidding strategies • Experience working with smaller, localized markets (experience with Bermuda or island markets is a bonus) • Ability to implement and troubleshoot conversion tracking • Strong analytical and reporting skills • Excellent communication and reliability Bonus: • Experience with other paid media platforms (Facebook Ads, Instagram Ads) • Familiarity with app-based businesses or transportation companies • Knowledge of CRO (Conversion Rate Optimization) best practices Project Type: • Ongoing Management (with a potential initial setup phase) • Approx. 10–15 hours per month to start, with the potential to scale How to Apply: Please include examples of past Google Ads campaigns you’ve managed, specifically noting results (e.g., cost-per-lead, conversion rate improvements, ROI). Tell us why you’re a good fit for helping grow through digital advertising!

Keyword: Copywriting

Ad Copy SEO Keyword Research Search Engine Marketing Strategy Google Ads PPC Campaign Setup & Management Google Tag Manager Campaign Optimization Search Engine Optimization