Website Copy Writer - Insurance

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Job Description: Website Content Writer – Insurance Industry We are looking for a skilled and detail-oriented website content writer to craft clear, engaging, and SEO-optimized content for our insurance website. The ideal candidate will understand how to communicate complex insurance topics in a simple, helpful, and trustworthy way, aligning with our brand’s tone and the needs of prospective policyholders. Responsibilities: Write and edit website content for various pages including Home, About Us, Insurance Products (Auto, Home, Life, Commercial, etc.), FAQs, and Contact. Collaborate with our internal team to ensure all content reflects our brand voice—professional, informative, and approachable. Translate industry jargon into easy-to-understand language for both individual and business audiences. Conduct research on insurance trends, products, and regulatory topics to ensure accuracy and relevance. Optimize copy for SEO, including keyword integration, headings, meta descriptions, and internal linking. Write compelling content that supports lead generation and conversions (e.g., quote requests, form fills, contact inquiries). Submit work by deadlines and implement revisions based on team feedback. Requirements: Proven experience writing website content, especially within the insurance or financial services industry (please include samples or a portfolio). Excellent writing, editing, and proofreading skills with a sharp eye for clarity and tone. Strong ability to simplify complex topics for general audiences. Familiarity with SEO best practices for content structure and optimization. Experience writing for both B2C (individual policyholders) and B2B (commercial insurance clients) audiences is a plus. Consistent communication and timely delivery of assignments. AI Usage Policy: Writers may use AI tools (e.g., ChatGPT, Jasper) for outlining or ideation only. All final content must be human-written and original. We use plagiarism and AI-detection tools as part of our editorial review process. Payment: This is a flat-rate project with rates adjusted based on the scope of each assignment. Preferred Niches: When applying, please share your areas of expertise (e.g., personal insurance, health, life, commercial, or legal content), so we can match you with appropriate writing assignments. To Apply: Please submit your resume and writing portfolio or samples relevant to insurance, finance, or related industries.

Keyword: Copywriting

Copywriting Website Content Content Writing SEO Writing