B2B SaaS Copywriter for Emails and Marketing pieces

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Description: We need a talented B2B SaaS copywriter to craft high-converting email content while also supporting broader marketing initiatives. The primary focus will be on emails targeting both prospects and existing customers, but the role may also include writing newsletters, press releases, landing page copy, and sales enablement materials. The ideal candidate has experience writing for SaaS companies, ideally in financial services or sectors of law, and can create clear, persuasive messaging that drives engagement and conversions. The ideal candidate will have experience writing high-converting emails for SaaS products. Responsibilities: • Write 2 email sequences per month targeting prospects. We may also need 1 for existing customers. • Craft messaging that aligns with brand voice and marketing goals • Optimize content for engagement, conversions, and readability • Craft subject lines that increase open rates • Optimize copy for conversions (clicks, replies, and sign-ups) • Develop compelling copy for newsletters, press releases, landing pages, and sales enablement materials as needed • Collaborate with the marketing team to align messaging across campaigns Requirements: • Proven experience in B2B SaaS email marketing • Strong portfolio of high-performing email copy • Knowledge of the financial services or Fintech industry is a plus We are a fintech B2B SaaS company that has been in business for over 20 years, specializing in automating and streamlining forms processing. Our technology helps businesses reduce manual paperwork, improve efficiency, and enhance compliance through digital automation. Our solutions have been widely adopted in the wealth management sector, and we are now expanding into broader financial services industries such as banking and insurance, as well as segments of law, such as immigration law. Our mission is to eliminate administrative bottlenecks so businesses can focus on what truly matters—serving their clients and growing their operations.

Keyword: Copywriting

Email Copywriting Copywriting Newsletter Marketing Communications B2B Marketing Email Marketing Strategy Email Marketing FinTech