Outsourced CMO for Hubspot Intergration

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We are seeking a strategic marketing partner to completely manage and execute our digital marketing initiatives for a minimum 6-month engagement. The successful candidate will serve as our outsourced marketing department, handling all aspects of strategic planning, implementation, optimization, and reporting across multiple marketing channels with a focus on driving measurable business growth. Duration & Time Commitment Initial commitment: 6 months for a total of $12,000 ($2,000 a month) Weekly hours: Approximately 20-30 hours/week, scalable based on campaign needs Weekly status meetings: Required, 60-90 minutes, scheduled at a consistent time Required Skills & Experience Minimum 5 years of experience in comprehensive digital marketing management Proven track record working with businesses in our industry (financial services/funding) HubSpot certification and demonstrated expertise in HubSpot implementation Advanced knowledge of SEO, content marketing, email automation, and paid advertising Experience with AI-powered content creation tools (Jasper, Surfer SEO, etc.) Strong analytical capabilities with data-driven decision making Excellent communication skills for regular reporting and strategy discussions Comprehensive Service Requirements 1. Strategic Planning & Setup (Month 1) Initial Marketing Audit Comprehensive review of current digital presence, traffic sources, and conversion points Competitive analysis of 3-5 key competitors SWOT analysis of current marketing initiatives Identification of quick wins and long-term opportunities Strategic Roadmap Development Creation of 6-month marketing roadmap with clear KPIs and milestone objectives Channel prioritization strategy based on highest potential ROI Development of buyer personas and customer journey mapping Content strategy calendar with topic clusters aligned to business goals Marketing Technology Setup & Integration Complete HubSpot CRM and Marketing Hub implementation and configuration Integration with existing systems and data sources Workflow creation for lead capture, segmentation, and lifecycle management Tracking implementation (Google Analytics 4, conversion tracking, attribution) 2. Ongoing SEO & Content Marketing (Monthly) Technical SEO Management Monthly technical SEO audits and implementation of recommendations Site speed optimization and mobile-first improvements Schema markup implementation and management Indexation monitoring and crawlability improvements Content Development & Optimization Production of 8-12 pieces of original content monthly (mix of blog posts, guides, etc.) AI-assisted content creation with human editing and optimization On-page SEO optimization for all content Internal linking strategy implementation Local SEO Optimization Google Business Profile optimization and management Local citation building and consistency management Review generation strategy and implementation AI-powered review response management 3. Website & Landing Page Development High-Converting Landing Page Creation Design and development of 2-3 new landing pages monthly A/B testing of page elements for conversion optimization Implementation of trust signals and social proof elements Conversion path optimization Website Ongoing Optimization Continuous improvement of existing web pages based on performance data UX improvements based on heatmap and session recording analysis Conversion rate optimization for key pages Monthly website health checks and maintenance 4. Email Marketing & Automation Email Marketing Strategy & Implementation Development of email marketing calendar Design and creation of email templates Segmentation strategy development and implementation A/B testing of subject lines, content, and CTAs Marketing Automation Setup Creation of lead nurturing workflows based on buyer's journey stages Lead scoring implementation and management Abandoned cart/form recovery automation Re-engagement campaigns for inactive leads/customers 5. Paid Advertising Management Paid Search (Google Ads) Campaign structure development and implementation Keyword research and selection Ad copy creation and testing Bid management and optimization Landing page alignment Paid Social (Meta, LinkedIn) Audience research and targeting strategy Ad creative development (copy and visuals) Campaign setup and management Performance optimization Budget allocation and management Retargeting Campaigns Setup of strategic retargeting campaigns across platforms Custom audience creation and management Sequential messaging development Cross-platform attribution tracking 6. Social Media Marketing Content Creation & Publishing Development of platform-specific content calendar Creation of 15-20 social media posts monthly Scheduling and publishing across platforms Community engagement and response management Social Media Growth Strategy Platform-specific growth tactics implementation Engagement strategy to build community Influencer identification and outreach Content distribution optimization 7. Analytics & Reporting Comprehensive Dashboard Setup Creation of custom marketing dashboards Setup of automated reporting systems Multi-channel attribution modeling ROI tracking implementation Regular Reporting & Insights Weekly progress updates via email Bi-weekly KPI reports Monthly comprehensive performance reports with insights and recommendations Quarterly strategic review and planning sessions 8. Ongoing Support & Optimization Weekly Strategy Meetings 60-90 minute weekly video calls to discuss performance, strategy and next steps Action item tracking and accountability Collaborative problem-solving and opportunity identification Continuous Optimization Weekly campaign optimization based on performance data A/B testing across all channels Budget reallocation based on performance Iterative improvements to all marketing elements On-Demand Support Email support with 24-hour response time Emergency support for critical issues Marketing advice and consultation as needed Deliverables Initial marketing audit and strategic roadmap (by end of week 2) Weekly status reports documenting progress on all initiatives Monthly performance reports with KPIs, insights, and recommendations 8-12 pieces of content created and published monthly 2-3 new optimized landing pages monthly Email marketing campaigns and automated workflows Fully managed paid advertising campaigns Social media content calendar and published posts Custom marketing dashboards and tracking systems Quarterly strategic review and updated roadmap Communication & Collaboration Weekly video conference meetings (60-90 minutes) Project management system access for transparency of tasks and progress Shared document repository for assets and deliverables Weekly email updates summarizing progress and upcoming work Dedicated Slack channel or similar for ongoing communication Budget & Billing Monthly retainer based on agreed-upon scope Additional services can be added a la carte as needed Payment terms: Monthly billing with payment due within 15 days Required Candidate Response Please include the following in your proposal: Your relevant experience with similar comprehensive marketing projects Your approach to our specific marketing needs Examples of measurable results you've achieved for similar clients Your proposed process for onboarding and initial strategy development Any questions you have about our business objectives or current marketing Your availability for weekly meetings References from long-term clients (6+ months of engagement) We look forward to finding a strategic marketing partner who can seamlessly integrate with our team while driving measurable growth through comprehensive marketing management.

Keyword: Web Strategy

Price: $12.0

Marketing Strategy HubSpot Email Marketing A/B Testing Lead Generation Email Campaign Setup Landing Page Campaign Management Marketing Automation Customer Retention