B2B Marketing Strategist – Managed IT Services (Hospitality Sector)

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Overview: We are a growing Managed Services Provider (MSP) serving hospitality and property operators across North America and the EMEA. We deliver 24/7 infrastructure support, connected device management, and on-demand technical response for hotels, short-term rentals, and service-driven portfolios. We are seeking a B2B marketing strategist to help us define and refine our MSP service offerings, pricing model, and referral-driven growth strategy. This role is focused on positioning, packaging, and brand clarity, not campaign execution. You’ll work directly with our CEO and CFO to shape how we present our services and create the materials needed to scale. Scope of Work: --Refine our core service offering structure --Develop a simple, clear pricing model (tiered or package-based) --Audit our website and help realign it with our actual service scope --Build foundational marketing collateral (brochure, PDF one-pagers, use cases) --Help organize a referral-based incentive plan (internal + partner-driven) --Develop a warm outreach plan targeting our existing network Deliverables: --Refined service menu + pricing framework --Website messaging outline (service pages + homepage draft) --Brochure or 1–2 page client-facing PDFs --Referral incentive structure with sample messaging --Network outreach plan (lightweight scripts, segmentation, steps) Requirements (Must-Have): --5+ years of B2B marketing strategy experience --Proven work with Managed Services Providers (MSPs), IT service firms, or related industries --Strong understanding of value-based pricing and packaging --Excellent business writing and presentation skills --Portfolio or samples of past collateral or service positioning --Ability to move fast and collaborate directly with leadership Preferred Experience: --Familiarity with hospitality tech, property operations, or guest IT support --Referral marketing and partner program development Project Scope: --Duration: 4–6 weeks (part-time, 10–20 hours/week) --Engagement: Hourly or milestone-based To Apply, Please Include: --A short note explaining your experience with MSPs or service-based companies --One example of a pricing structure or service package you helped define -- fixed-fee proposal --A link to any relevant marketing collateral or work samples

Keyword: Brand Marketing

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