Meta Ads Marketer for High-Growth SaaS (Nonprofit Sector) – B2B Lead Gen Focus

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We’re looking for a strategic, results-driven Meta (Facebook/Instagram) Ads Marketer to help scale a fast-growing SaaS company serving the nonprofit sector. If you’re a paid social pro who thrives on generating qualified leads, optimizing CAC, and driving free trial signups, we want to talk to you. SaaS Experience required! This is an opportunity to own and scale a mission-driven ad channel from the ground up—bringing your expertise in SaaS growth, Meta campaign strategy, and creative performance to a team that values both bold ideas and measurable results. ⸻ What We’re Looking For: • Proven success with SaaS lead generation campaigns (ideally B2B, mid-ticket offers) • Deep knowledge of Meta Ads Manager (Facebook + Instagram) • Experience targeting niche professional audiences (bonus if you’ve worked with nonprofits or service providers) • Ability to set up and optimize Meta Pixel + custom events • Strong understanding of attribution and tracking—able to tie ad performance to key events in GA4 and HubSpot • Comfortable collaborating on creative direction (we’ll provide assets, but welcome your ideas) • Analytical mindset: strong reporting, CAC optimization, ROAS-focused ⸻ Target Outcome: • Primary KPI: Free Trials booked by qualified nonprofit leads • Monthly budget: $3,000/month to start with goal to scale • ROAS target: 2.5+ • Daily tracking, weekly performance reporting required • Role has the potential to grow into an ongoing engagement if results are strong ⸻ Who We Serve: Our platform helps nonprofits and grant professionals find, manage, and win grant funding more efficiently. Think of it as a modern operating system for institutional fundraising. Our users are mission-driven leaders looking for practical, reliable tools that save time and deliver results. ⸻ Why Work With Us: You’ll be joining a collaborative, fast-moving marketing team that values experimentation and iteration. We care deeply about our users, believe in data-backed decisions, and are building something meaningful in the nonprofit space. ⸻ To Apply, Please Include: 1. A brief overview of your Meta ads experience, especially in SaaS or lead gen 2. A link to a campaign you managed with details on performance 3. A quick note on how you’d approach a $3k/month campaign to hit 2.5+ ROAS ⸻ Start Date: ASAP – ideally within the next 2 weeks Let’s build something great together.

Keyword: Creative Services

Price: $55.0

Facebook Ads Manager Facebook Audience Network Lead Generation Marketing Strategy Copywriting Social Media Marketing B2B Marketing