Content Monetization Strategist

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Request for Proposal: Content Revenue Strategist About Super Niche Super Niche is a dynamic and rapidly expanding global lifestyle company at the forefront of inclusive storytelling, uniquely blending the worlds of luxury and culture. Founded in 2024, we create high-quality, video-forward content and curate exclusive events that showcase the artistry, innovation, and deep passion within horology, art, and wine. Our engaging narratives and experiences resonate with a discerning global audience, fostering a vibrant community around these interconnected passions. Since our inception, Super Niche has achieved over 1.2 million listens and views, cultivated a highly engaged community of more than 20 thousand subscribers and followers across key platforms, and has enjoyed consistent triple digit annual growth in views. Request for Proposal As a growing but highly engaged company with a strong foundation in content creation and audience building, Super Niche is seeking to capitalize on our viewership and develop and implement a comprehensive strategy for sustainable revenue growth across our four key content verticals (Wrist Check Pod, Cork & Curated, Brush, and Transmission). We are seeking an experienced firm or individual to develop and, ideally, implement a robust and comprehensive content revenue strategy that aligns with our brand values, audience engagement, and long-term growth objectives. The ideal partner will possess a deep understanding of the digital media landscape, content monetization models, and audience behavior within the luxury and lifestyle sectors. Scope of Work The selected strategist will be responsible for the following: ● Comprehensive Revenue Strategy Development: ○ Conduct a thorough analysis of Super Niche's existing content, audience demographics, engagement metrics, and competitive landscape across all four verticals. ○ Identify and evaluate potential revenue streams relevant to our content and audience, including but not limited to: ■ Advertising: Podcast and video ad integration (pre-roll, mid-roll, post-roll), programmatic advertising, direct sponsorships. ■ Sponsorships & Partnerships: Identifying and securing brand partnerships that align with our content and values across all verticals. ■ Affiliate Marketing: Strategically integrating relevant product recommendations and affiliate links. ■ Merchandise: Exploring opportunities for branded merchandise related to our content verticals. ■ Premium Content & Subscriptions: Evaluating the feasibility of offering exclusive content, early access, or subscription models. ■ Live Events & Experiences: Identifying opportunities to monetize our curated events through sponsorships, premium access, or related content. ■ E-commerce Integration: Exploring potential integrations with relevant e-commerce platforms where appropriate. ○ Develop a clear, actionable, and prioritized revenue strategy document outlining specific tactics, timelines, and projected revenue targets for each vertical. ○ Define key performance indicators (KPIs) to track the success of the implemented strategies. ● Implementation Roadmap & Support (Highly Desired): ○ Provide a detailed roadmap for the implementation of the recommended revenue strategies. ○ Offer ongoing support and guidance during the implementation phase, potentially including: ■ Developing sales and marketing materials for sponsorships and partnerships. ■ Setting up and optimizing advertising platforms. ■ Establishing affiliate marketing programs. ■ Assisting with the development of premium content offerings. ■ Providing training and resources to the Super Niche team. ● Performance Monitoring & Optimization: ○ Establish frameworks for tracking and analyzing the performance of implemented revenue streams. ○ Provide regular reports on key metrics and offer data-driven recommendations for optimization and improvement. ○ Stay abreast of industry trends and emerging monetization strategies to ensure Super Niche remains competitive. Proposal Submission Guidelines Interested firms or individuals are invited to submit a proposal that includes the following: ● Proposal and Overview of Services and Experience (Maximum 5 pages in length): ○ A clear introduction to your firm or yourself, highlighting relevant experience in content monetization, digital media strategy, and working with lifestyle or luxury brands. ○ Your understanding of Super Niche's brand, content, and potential. ○ A high-level overview of your proposed approach to developing a content revenue strategy for Super Niche, including key methodologies and frameworks you would utilize. ○ Examples of successful content monetization strategies you have developed and implemented for similar clients (please be specific and quantify results where possible). ● 3 References: Contact information (name, title, company, email, and phone number) for three clients for whom you have provided similar services within the past three years. ● Budget (Separate out by Strategy and Implementation): ○ A clear and detailed breakdown of your fees for the strategy development phase. ○ A separate outline of your proposed fees or pricing structure for the implementation phase (if applicable), clearly outlining what services are included at each price point or within a retainer structure. Please indicate your preferred billing method (e.g., hourly, project-based, retainer). ● Short Exploratory Interview: Please indicate your availability for a brief virtual exploratory interview during the specified timeline. Timeline ● Accepting Proposals: Now through May 19, 2025 ● Interviews and Conversations: May 20 - May 23, 2025 ● Selection: By May 30, 2025 ● Work to Begin: By June 5, 2025

Keyword: Brand Marketing

Content Strategy Podcast Advertising Media Buying Growth Strategy Digital Media