Help me figure out why location preferences on facebook ads aren't working


I'm running a facebook ads campaign for a local event and I put in super narrow location targeting (the city the event is in + 30 miles) and yet on one of my ads over 80% of the geographic traffic is from other states. In another campaign - 67% of the geographic traffic is from other states. I have several ads running (as I'm in the testing phase), but the majority of traffic from every single ad is from other states. I need to get this figured out as I'm clearly burning money when most of the traffic is going to people who won't even be able to attend. I shouldn't have advantage+ location selected as I'm using original audience and running a custom audience.

Keyword: Facebook Ads

Display Ad Facebook Facebook Advertising Social Media Advertising Mobile Advertising Native Advertising

 

Social Media Advertising Manager

About the Role: We’re looking for a data-driven and creative Social Media Advertising Manager to lead and execute paid social campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, and more. This person will be responsible for developing strategies, mana...

View Job
Loja de produtos digitais

Precisamos de orientação geral e específica para montar a estrutura do nosso negócio e de um gestor de tráfego para a divulgação da nossa loja.Somos a Lobito Store, composta por dois sócios. Nosso objetivo é vender produtos digitais de jogos, mais especificamente contas...

View Job
Real Estate Digital Marketing Expert for $1M Waterfront Vacation/Retirement Property

Description: I’m looking to hire a digital marketing expert to develop and execute a high-impact campaign to sell a $1M luxury waterfront home located in a secluded part of the Eastern Shore of Virginia. This is not your average listing — it’s an exclusive vacation, ret...

View Job