Full-Service Geofencing Marketing Contractor

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NOTE: IF YOU CAN'T BE BOTHERED TO FILL OUT THE ANSWERS TO THE QUESTIONS, PLEASE DO NOT APPLY Objective: A fast-growing Virginia-based personal injury law firm is seeking a full-service geofencing marketing contractor or agency to manage every aspect of location-based advertising. The goal is to identify and engage individuals who have recently visited urgent care clinics, emergency rooms, auto repair shops, tow yards, and similar high-intent venues. This engagement must be fully turnkey—strategy, execution, creative, compliance, and reporting must all be handled by the contractor. --- Scope of Work: 1. Strategy & Planning Identify and recommend optimal geofencing targets across multiple cities in Virginia Advise on platform selection (e.g., Simpli.fi, GroundTruth, El Toro, or comparable) Develop and implement a scalable, measurable campaign strategy aligned with personal injury intake goals Recommend monthly ad spend ranges and define campaign KPIs 2. Geofence Deployment Draw polygon-based geofences (not simple radius targeting) around: ERs, urgent care clinics, walk-in medical facilities Collision repair and body shops Towing yards and salvage locations Physical therapy and chiropractic offices Eliminate irrelevant device data (e.g., hospital staff or neighboring retail foot traffic) Set up multi-location coverage, starting with 15–50 individual locations 3. Device ID Capture & Retargeting Capture mobile device IDs from users who enter geofenced areas Retarget those devices with legal service ads across: Mobile apps Display networks OTT/CTV if applicable Retarget over a defined period (typically 30–90 days) Optimize timing and frequency caps to maximize conversions 4. Creative Services Independently design all necessary ad creative, including: Mobile banners HTML5 animated display units OTT/CTV video (if applicable) Craft legally compliant copy specific to personal injury Provide A/B testing and ad variant rotation Adjust messaging to meet Virginia bar advertising guidelines and HIPAA-sensitive targeting needs 5. Campaign Management & Optimization Handle end-to-end setup, launch, monitoring, and optimization Deliver detailed reports on: Reach, impressions, clicks, and click-through rate (CTR) CPM, CPC, and conversion metrics (tracked via call analytics and landing pages) Device engagement lifecycle 6. Legal & Regulatory Compliance Ensure full compliance with: HIPAA-related marketing privacy obligations TCPA and other mobile ad regulations Virginia Rules of Professional Conduct (legal advertising) Set up any necessary disclaimers, disclosures, or consumer-facing privacy statements --- Ideal Contractor Profile Minimum 3 years of experience in geofencing and location-based digital marketing Demonstrated ability to manage campaigns without client-side hand-holding Platform fluency in Simpli.fi, GroundTruth, El Toro, or equivalent Experience with campaigns for legal, healthcare, or regulated industries Turnkey delivery capability: strategy + execution + reporting + creative --- Compensation & Engagement Terms Flexible compensation structure: monthly retainer, performance-based, or hybrid Initial 3-month engagement with extension based on performance Campaign budgets may range Start Date: Immediate --- To Apply or Submit Proposal: Please include: Portfolio or past campaign examples (legal or healthcare preferred) Tools/platforms you propose to use Breakdown of services included in your standard package Your preferred billing or compensation model

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