Strategic Marketing Expert for the Psychedelics Industry

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Psychedelics Marketing Consultant Industry: Recreational Cannabis, Hemp, CBD, Psychedelics, Functional Botanicals About the Role: We are seeking a strategic and creative Marketing Expert with deep experience in the cannabis, hemp, psychedelics, or plant-based recreational industry. The ideal candidate will have a proven track record in product marketing, brand development, and omnichannel distribution for compliant botanical products. You will lead customer acquisition, brand storytelling, and retail/wholesale expansion, navigating the unique regulatory and competitive landscape of plant medicine. Key Responsibilities: ✅ Brand Strategy & Positioning • Develop compelling narratives for cannabis, hemp, adaptogenic, or psychedelic products that resonate with target audiences. • Craft messaging that educates consumers while complying with FDA, FTC, and advertising platform restrictions. • Differentiate products in a saturated market through unique value propositions and science-backed claims. ✅ Digital & Growth Marketing • Lead DTC e-commerce strategy (Shopify, WooCommerce) and marketplace optimization (Amazon, specialty retailers). • Manage paid social (Meta, TikTok, Pinterest) and Google Ads within compliance boundaries. • Oversee SEO, content marketing, influencer collaborations, and affiliate programs in the wellness space. • Build high-converting email/SMS marketing campaigns for retention and loyalty. ✅ Distribution & Retail Expansion • Identify and onboard brick-and-mortar retailers, dispensaries, and wellness stores. • Negotiate partnerships with wholesale distributors for scalable growth. • Leverage broker networks for national/international retail placement (if applicable). ✅ Performance & Market Intelligence • Track KPIs (ROAS, CAC, LTV) and optimize campaigns for profitability. • Stay ahead of industry trends, regulatory shifts, and competitor strategies. Required Qualifications & Experience:  5+ years in cannabis/hemp/CBD, psychedelics, or functional botanical marketing (required).  Proven success launching or scaling plant-based wellness products (tinctures, topicals, edibles, etc.).  Strong grasp of regulatory constraints (FDA, FTC, Meta/Google ad policies).  Experience with DTC e-commerce, retail distribution, and wholesale partnerships.  Expertise in paid ads, influencer marketing, and organic growth tactics.  Familiarity with psychedelic plant medicines (e.g., functional mushrooms) or nootropics (a plus). Preferred Qualifications & Experience:  Experience with white-label or private-label product launches preferred.  Knowledge of psychedelic wellness (e.g., mushroom adaptogens) is a bonus.  If you’ve marketed to specific niches (e.g., athletes, women’s health, mental wellness), let us know!

Keyword: social media

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