Experienced Blog & Pinterest Virtual Assistant for Fashion & Lifestyle Site

---

---

We’re seeking a proactive, detail-oriented Virtual Assistant to support our growing fashion & lifestyle blog. Your primary mission is to drive traffic through Pinterest SEO and keep our content pipeline robust and optimized for ad approval by year-end. You’ll work on content operations, pin creation, post refreshes, and basic analytics—freeing up the founder (me) to focus on strategy and creation. Key Responsibilities Content Publishing & Refreshes Draft, format, and publish 1–2 new WordPress posts per week (600–1,200 words + images). Refresh 1–2 existing high-traffic posts weekly: update images, optimize headlines, add internal links, and ensure Pinterest-optimized first paragraphs. Pinterest Management Design and schedule 30–50 fresh, keyword-rich Pins per week in Tailwind or Pinterest scheduler. Repin top-performing Pins daily and invite to/engage with relevant group boards. A/B test Pin titles and graphics; optimize descriptions to improve click-through rates. Technical & SEO Tasks : Perform weekly site-speed checks: compress new images, fix 404 errors, and apply lazy loading. Update meta titles & descriptions; maintain site schema where applicable. Monitor Google Analytics goals for Pinterest referrals and report any anomalies. Analytics & Reporting: Pull weekly snapshots of GA traffic, Pinterest click sessions, and ad-relevant metrics. Prepare a concise strategy brief every Friday: wins, gaps, and recommended pivots for the following week. Use data to flag underperforming content and suggest quick wins or paid promotion opportunities. Email Newsletter Support (ad-hoc): Draft 4 short monthly newsletter scripts highlighting top posts and seasonal content. Coordinate scheduling in Flodesk and track open/click rates. Must-Have Skills & Experience WordPress Proficiency: Comfortable drafting, formatting, and publishing posts; familiar with common page-builder plugins. Pinterest Expert: Proven track record of creating Pins that drive 20+ clicks each; skilled with Pinterest Trends and Tailwind. SEO Basics: Strong grasp of on-page SEO (meta tags, internal linking, image alt text). Analytics Savvy: Able to pull and interpret GA traffic reports, set up basic goals, and translate data into action items. Communication & Organization: Excellent written English and attention to detail. Familiar with Trello/Asana or Google Sheets for content calendars. Proactive about flagging issues and suggesting improvements. Preferred Qualifications Experience working toward ad-network approval (Mediavine, AdThrive, etc.). Basic graphic design skills (Canva or Photoshop) for quick Pin creation. Familiarity with email marketing platforms (Flodesk). Interest in fashion, home decor, and lifestyle topics.

Keyword: Ad Design

Price: $6.0

Pinterest Search Engine Optimization WordPress Social Media Marketing Blog Writing SEO Writing Virtual Assistance