Digital Ad Specialist for B2B Event Promotion (Facebook, LinkedIn, YouTube & Retargeting)

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We’re on the hunt for an experienced digital advertising specialist to promote our upcoming event, the Strategic PM Summit, designed specifically for residential property managers. The goal is to sell 100 tickets by August, leveraging digital ads on Facebook, LinkedIn, and potentially YouTube, along with retargeting campaigns on Google. *About the Event & Audience:* The Strategic PM Summit is a two-day conference in August, exclusively crafted for owners and executives in the residential property management industry. This niche market requires highly targeted marketing efforts. Recently, we’ve observed brands like Second Nature, UpKeep Media, Appfolio, Property Management Inc, and No Luck Leads effectively reaching our audience through digital ads. We encourage you to analyze and draw insights from these brands to shape your approach. Visit: strategicpm.com/summit for the language we use and to see the speakers. Ticket price increases every 3 - 4 weeks up to the event, so we have some sense of urgency to built in. *Scope of Work:* Platform Focus: Develop and manage targeted ad campaigns on Facebook and LinkedIn, with potential expansion to YouTube. Retargeting: Implement retargeting strategies across the Google platform to maximize conversions. Creative Direction: Identify and communicate the creative assets needed for the campaigns. We can provide videos, ad designs, and any other media you need. Audience Targeting: Leverage your expertise to effectively reach and engage our niche audience of residential property managers. Performance Monitoring: Track and report on campaign performance, optimizing for ticket sales and ROI. Timeline: Immediate start, with the goal of driving ticket sales up to the event date in August. *Qualifications:* Proven experience in running successful digital ad campaigns on Facebook, LinkedIn, and YouTube. Strong understanding of retargeting strategies on Google. Experience targeting niche B2B audiences, ideally within real estate or property management sectors. Ability to work quickly and efficiently to meet tight deadlines. Strong communication skills and the ability to provide clear, actionable insights. *Advertising Budget:* We’re planning a budget of $5,000 per month, with flexibility to increase if we see strong performance and ticket sales. *We need to sell at least 50 tickets through digital ads by August 1st. * *How to Apply:* Please share your relevant experience, case studies, or examples of past campaigns you've managed. Include your proposed strategy for how you'd approach this project and a timeline for getting started. Please make sure that you understand how niche this audience is before applying. We believe there are about 5,000 or less businesses that would be a good fit for this.

Keyword: Brand Developer

Price: $55.0

Facebook Advertising Retargeting Campaign Optimization Campaign Management