Branding Expert: Logo Design, UI, Brand Identity, Copy & Marketing for Pre-Launch Digital Product

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ABOUT US We have developed a mobile app concept in the personal reminder/ecommerce space with existing wireframes and a preliminary brand identity. We're now ready to refine our visual language and messaging before our market validation test. PROJECT SCOPE We are seeking a branding consultant to refine and enhance our existing design system for a pre-launch digital product. The consultant will work with our team to optimize the visual identity, develop compelling copy, and create marketing assets for our market validation test. DELIVERABLES Design System Refinement: - Color palette optimization (we have a base palette to refine) for web and mobile - Typography system recommendation for web and mobile - Expanded style guide building on or modifying existing elements - Stock photography curation and art direction for brand consistency - Logo design Messaging & Copywriting: - Website copy: Tagline, slogan, headlines, sub headlines, benefit statements, and CTAs - Landing page design/information organization recommendation, visuals, icons, imagery - Value proposition refinement Marketing Assets - Simple ad creative concepts for our test campaign optimized for Facebook and Instagram, several iterations for A/B testing across target demos Note: Our team will handle the implementation of all recommendations in Webflow and Figma. We are seeking strategic direction and comprehensive brand documentation that our internal team can execute. No design implementation or development work is required—focus on providing clear guidance, specifications, and creative direction that we can implement ourselves. REQUIREMENTS - Experience with design systems and brand language development for digital products - Copywriting skills for digital products - Strong portfolio showing elegant, modern UI design - Experience optimizing existing designs rather than starting from scratch - Experience with conversion-focused landing page design/optimization - Experience with Adobe Creative Suite or like software - Ability to work iteratively with quick feedback cycles IDEAL CANDIDATE We're seeking a multidisciplinary branding consultant who excels at enhancing existing design systems with both visual design talent and copywriting skill. You have proven experience improving conversion metrics for digital products, and your portfolio showcases elegant UI design with compelling messaging. You understand pre-launch product challenges and can provide clear, implementable design direction that we can execute internally, focusing on strategic concepts rather than technical implementation.​​​​​​​​​​​​​​​​ You work iteratively, provide strategic rationale, and balance creativity with conversion-focused practicality. The ideal candidate will elevate our foundation across visual identity, messaging, and marketing assets—transforming our concept into a cohesive brand experience that resonates with users and validates market potential.​​​​​​​​​​​​​​​​ TO APPLY Please share: 1. Your portfolio highlighting relevant branding work for digital products, including logo design, UI, and copywriting examples 2. Your approach to refining an existing design system (vs. creating from scratch) 3. Your estimated timeline for completing this project, including key milestones We look forward to working with someone who can help us polish our existing concept into a market-ready presentation! Note: Full project details including existing wireframes and brand elements will be shared after candidate selection and project commitment.

Keyword: App Marketing

Price: $1.0

Digital Marketing Brand Strategy Copywriting UX & UI Design Landing Page Optimization Conversion Rate Optimization Visual Identity Webflow