Digital Marketer - Lead Magnet Creator

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Lead Magnet Designer for HR Thought Leadership Opt-Ins Description: We’re a HR consulting firm seeking a creative, reliable, and strategic lead magnet creator to develop a series of 4 opt-in resources that reflect our brand voice and convert curious visitors into engaged email subscribers. Project Scope: We need 4 lead magnets (guides, checklists, templates) aimed at small business owners, leadership, HR leaders, and non-HR leaders (or People Managers), struggling with employee issues and compliance. You should be able to: • Collaborate with us to shape the right format and hook for each piece • Design high-converting, clear, benefit-focused content • Design clean, professional layouts • Understand where and how these lead magnets fit into the broader funnel Deliverables: • 4 downloadable lead magnets (1– 3 pages each, PDF format) • Copy + design (or collaboration-ready if you only do one) • Optional: input on follow-up emails or CTAs Ideal Freelancer Has: • Experience writing and/or designing lead magnets that convert • Prefer familiarity with audiences in HR, leadership, or small business • A portfolio that shows polished content + clean design • Email automation/funnel know-how To apply, please include: • Your approach to crafting a high-performing lead magnet • Examples of similar work (with metrics if possible) • Your availability and turnaround time

Keyword: Social Media Ads

Social Media Marketing Lead Generation Marketing Strategy