Social Media Advertising

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Focus strategy on building profitable Amazon and Facebook campaigns. Organize and streamline your operations with a centralized customer database, message center, and detailed reporting tools. ----------------------------------------------------------------------------- STRATEGIC PLANNING Leverage your proven expertise to craft a customized marketing strategy that aligns with our goals, highlights our unique business qualities, and incorporates platform-specific best practices. This collaborative process ensures that campaigns are optimized for success while staying flexible to meet your evolving needs. DELIVERABLES Offer Development: Collaborate with our team to identify compelling offers that resonate with your audience and align with business goals. - Recommend high-performing offers based on industry data and prior successes (e.g., discounts, free consultations, service bundles). - Collaborate to incorporate offers or promotions that have historically worked for your business. - Adapt existing offers from our business or refine them to align with customer expectations. - Highlight unique aspects of our business to differentiate your messaging (e.g., veteran-owned, premium services, or specialized expertise). Asset Collection & Customization: Gather and tailor creative elements to suit our brand and platform needs. - Provide proven creative templates (e.g., ads, visuals, and copy) with our branding and tone of voice. - Collect and edit any client-provided assets to meet platform specifications and campaign goals. Ensure alignment with platform-specific requirements and audience preferences. - Campaign Framework Finalization: Review campaign strategy that includes: - Recommended platform(s) and campaign types (e.g., lead generation, retargeting, search ads). - Key performance indicators (KPIs) such as CPL, CTR, and ROI. - Funnel structure (top, middle, or bottom of the funnel) based on your goals. ----------------------------------------------------------------------------- ONBOARDING & IMPLEMENTATION Finalize campaign details and ensure all necessary components are prepared for a successful launch. DELIVERABLES Onboarding Call: Review the finalized strategy and gather additional insights or approvals. - Collaborate on offer finalization, audience refinement, and messaging. - Confirm platform access and integration of tools (e.g., Facebook Pixel, Google Analytics, CRM). Asset Review & Setup:  - Finalize creative assets, ensuring all are customized and platform-ready. - Implement tracking systems and ensure proper configuration for data collection. Campaign Buildout: - Set up campaigns in the platform(s) with the agreed-upon structure (e.g., ad groups, targeting, budgets). - Conduct pre-launch testing to verify functionality and accuracy. ----------------------------------------------------------------------------- META ADS: Drive immediate sales and engagement through data-driven Facebook Ads campaigns, tailored to our business goals and optimized for continuous improvement. OVERVIEW: Deliver consistent, high-quality results through a combination of precise audience targeting, creative excellence, and data-driven optimization. From setup to ongoing management, your focus is on continuously refining your campaign strategy to ensure peak performance. With your proven frameworks and deep industry insights, our campaigns will not only meet our goals but also adapt to market trends and audience behavior to stay ahead of the competition. ----------------------------------------------------------------------------- CAMPAIGN SETUP Create a solid campaign foundation using tailored structures, offers, and targeting strategies. DELIVERABLES Ad creative selection and customization: - 3-5 ad variations tested initially, including combinations of copy, images, and video. Offer/Angle testing: - Up to 2-3 initial angles tested to identify what drives the highest percent of conversions. ----------------------------------------------------------------------------- LAUNCH & MONITORING Monitor campaign performance and adjust to ensure a successful rollout. DELIVERABLES Daily Performance Reviews: - Monitor campaign performance daily to ensure smooth delivery. - Identify opportunities for early adjustments to audiences, creative, or offers if needed. Proactive Communication: - Weekly updates during the initial launch phase to keep us informed of progress and insights. ----------------------------------------------------------------------------- OPTIMIZATION Continually refine campaigns to maintain performance and adapt to trends. DELIVERABLES Creative Performance Management: - Maintain high-performing creatives as long as they deliver consistent results. - Test new creatives periodically to stay ahead of changing audience preferences (frequency depends on performance metrics and account goals). Offer Refinement: - Option to test new offers/angles if performance plateaus or audience engagement decreases. - Lower friction destinations (e.g., lead forms instead of landing pages) tested as needed to improve conversion rates. Strategic Adjustments: - Option to adjust campaign structure or ad formats (e.g., Single Dynamic, Flex, or Carousel ads) if performance requires a shift in approach. - Option to switch targeting strategies (e.g., testing new audiences, broadening geographic reach) based on campaign data.

Keyword: Social Media Ads

Price: $1.0

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