Part-Time Social Media Marketing & Outreach Specialist (Naples, FL Focus)

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Upwork Job Post: Social Media Marketing & Outreach FreelancerHere's a description you can use for your Upwork job posting to find a part-time social media marketing and outreach freelancer for HavenlyPro:Project Title: Part-Time Social Media Marketing & Outreach Specialist (Naples, FL Focus)Project Description:We are seeking a part-time freelance Social Media Marketing & Outreach Specialist to help build brand awareness and attract both service providers and homeowners for HavenlyPro, a new home services marketplace launching in Naples, Florida.The primary focus of this role will be on executing social media marketing strategies and conducting targeted outreach efforts to our key audiences in the Naples area.Key Responsibilities:Develop and implement social media content strategies for platforms like Facebook, Instagram, and potentially LinkedIn, targeting the Naples community.Create engaging social media posts (text, images, short videos) highlighting HavenlyPro's value proposition for homeowners (finding trusted pros) and service providers ("pay only if hired" model, integrated tools).Manage and monitor social media accounts, engaging with comments and messages.Plan and execute targeted social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) to reach specific demographics in Naples.Conduct online outreach to local service provider groups and communities to introduce HavenlyPro.Track and report on social media performance metrics.Assist with creating simple marketing materials or content as needed.Required Skills & Experience:Proven experience in social media marketing and management.Experience running targeted social media advertising campaigns (especially Facebook/Instagram Ads).Ability to create engaging social media content.Understanding of digital marketing principles.Experience with local marketing or targeting specific geographic areas is a plus.Good written communication skills.Ability to work independently and report on progress.Project Type: Hourly. We are looking for a part-time commitment (e.g., 10-20 hours per week initially). Please provide your hourly rate.To Apply:Please provide:Your relevant experience in social media marketing, particularly with local targeting or service-based businesses.Examples of social media campaigns or content you have created.Your proposed hourly rate.Your availability for part-time work.We are excited to find a talented marketer to help us grow HavenlyPro!Recommended Upwork Skills to Select:When creating the job post on Upwork, select the following skills from their list (or similar options if the exact wording differs):Social Media MarketingFacebook MarketingInstagram MarketingSocial Media AdvertisingDigital MarketingContent Marketing (for creating posts)Marketing StrategyLocal Marketing (if available)Lead Generation (as social media can be used for this)Copywriting (for writing engaging posts)Selecting these skills will help ensure your job post is visible to freelancers with the relevant expertise in social media and digital marketing.

Keyword: Social Media Ads

Price: $25.0

Social Media Marketing Social Media Management Social Media Content YouTube Facebook Advertising Marketing Strategy Facebook Instagram Content Writing Search Engine Optimization