Instagram Shopping, Square Website & Google Analytics Fix for Retail Skate Shop

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We’re a small, skater-owned retail shop with a solid local and online presence. We run daily operations ourselves, work full-time jobs, and post on Instagram 1–2 times daily — but online sales have crashed, and we know our digital setup is broken. We need a trustworthy, self-directed freelancer to clean up and connect the systems we rely on: our Square site, Instagram Shopping, Google tools, and $180/month Google Ads account — which is not converting properly. What We Need: 1. Meta + Instagram Shopping • Rebuild or reconnect our Meta catalog so products show up again • Fix or restore Instagram Shop tab + product tagging • Ensure Pixel is working and tied to product catalog 2. Square Website Cleanup • Review homepage layout, product formatting, and SEO basics • Optimize for mobile view, loading speed, and Google indexing • Add SEO-friendly tags, titles, and alt text to 10–15 products 3. Google Setup • Set up or reconnect Google Analytics (GA4) and Search Console • Optimize and update our Google Business Profile (photos, categories, product links) • Ensure our Square site is properly tracked and searchable 4. Google Ads Review • Audit our current $180/month campaign • Fix conversion tracking and goals (add-to-cart, purchase, etc.) • Recommend fixes or better targeting to improve national reach 5. Handoff Summary • Provide a simple explanation of what was fixed • Create a basic Excel Sheet tracker for products, SEO, and visibility • Optional: Short Loom video walkthrough or 1-page summary so we aren’t left confused

Keyword: Freelance Job

Price: $600.0

Squarespace Google Analytics Ecommerce SEO Audit Search Engine Optimization Facebook Pixel Setup & Optimization