Waypoints App Logomark & Wordmark

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Project goal Waypoints is a new mobile app that “unites your career, fitness, finances and community in one seamless experience” for U.S. service members. The landing page positions it as “Your mission—simplified”, promising personalized tools that keep users “mission‑ready” across every aspect of life. Waypoints A versatile, modern identity is needed to anchor launch marketing and product UI. ---------- Instant recognition: Create a distinctive, memorable mark that users can spot in crowded app grids and on‑base posters. Express the promise: Visually convey “guidance, progress, and mission‑readiness” so the logo alone hints at what Waypoints helps users achieve. Build trust: Strike the right balance of military credibility and modern lifestyle appeal. Lay a long‑term foundation: Provide an identity system versatile enough to expand beyond the Marine beta to all service branches—and to future product lines—without redesign. Here's the landing page: https://www.waypointsapp.us/ Scope of work Audience ----- Primary: Active‑duty Marines (initial beta) and, soon after, all branches of the U.S. military—18‑35, mobile‑first, goal‑oriented. Secondary: Military spouses & supporters who influence adoption. Brand Personality Keywords ----- Confident | Mission‑ready | Supportive guide | Modern tech‑savvy | Trustworthy | Aspirational Core Ideas ----- Navigation & progress. Think compass points, way‑finding pins, chevrons, map routes, or a stylized “W” that doubles as a directional marker. Avoid anything that could be confused with official DoD insignia. Style ----- Clean, flat or minimal‑depth design that scales well in app icons. Contemporary sans‑serif wordmark (humanist or geometric) that feels sturdy but friendly. Deliverables ----- - Logomark (min 1024×1024 px vector) - Wordmark (“Waypoints”) horizontal - Primary lock‑up (mark + wordmark) with clear‑space grid. - One‑color & inverse variants - Source files (AI/SVG), plus PNG exports @1×, 2×, 3×

Keyword: Graphic Design

Price: $50.0

Logo Design Brand Identity Design Icon Design Graphic Design Illustration