Marketing Messaging & Collateral Expert for Healthcare Cybersecurity SaaS

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We are seeking a seasoned marketing professional to develop a comprehensive core messaging strategy and create essential marketing collateral for a cybersecurity and HIPAA compliance SaaS platform tailored for healthcare organizations with up to 250 employees. The ideal candidate will craft strategic, impactful messaging designed to drive lead generation, enhance brand awareness, and support strategic partnership growth. Additionally, you will be responsible for creating visually appealing and strategically aligned collateral, including a product one-pager and detailed sales sheet, to effectively communicate our value proposition to potential clients. Key Responsibilities: • Develop a robust, repeatable core messaging framework emphasizing urgency, reassurance, and professional authority. • Clearly articulate the product’s value proposition, highlighting cybersecurity risk mitigation, compliance simplicity, and operational benefits for healthcare clients. • Generate and design professional-quality marketing collateral, specifically: o Product One-Pager: A concise, impactful document outlining key product features and benefits. o Detailed Sales Sheet: An informative, visually appealing sales asset that clearly explains platform modules, benefits, and client testimonials. • Recommend additional types of collateral for future campaigns and outline suggested messaging approaches for each. • Collaborate closely with our internal team to ensure alignment with business objectives and strategic direction. Deliverables: 1. Comprehensive Core Messaging Strategy Document o Repeatable, impactful central marketing message o Clearly defined messaging themes (urgency, reassurance, authority) 2. Marketing Collateral Creation o Professionally designed product one-pager o Detailed, visually compelling sales sheet 3. Collateral Recommendations o Itemized list of additional collateral assets (emails, digital ads, etc.) o Messaging suggestions tailored for each recommended asset type Required Skills and Qualifications: • Proven experience in marketing messaging, strategy creation, and collateral design, particularly within SaaS, cybersecurity, compliance, or healthcare sectors. • Exceptional ability to craft strategic messaging frameworks and compelling content that drives engagement and lead generation. • Graphic design capability to produce high-quality marketing collateral (one-pagers, sales sheets). • Experience developing collaborative co-marketing materials for partner channels. • Strong understanding of cybersecurity and compliance trends. • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. • Excellent written and verbal communication skills, with meticulous attention to detail. • Ability to meet deadlines and provide clear, actionable deliverables. Ideal Candidate Profile: • A marketing professional or consultant with at least 5+ years of experience in strategic marketing, content creation, and collateral design. • Experience specifically in cybersecurity, HIPAA compliance, healthcare technology, or similar highly regulated industries is preferable. • Strategic thinker capable of translating complex technical concepts into clear, persuasive, visually appealing marketing materials. • Collaborative communicator who seeks feedback and incorporates it effectively. Application Requirements: • Detailed resume or LinkedIn profile showcasing relevant experience. • Portfolio or examples of prior strategic messaging and designed collateral, especially within relevant industries. • Brief explanation outlining your approach to this project. • Proposed timeline for deliverables. • Your hourly rate or fixed-price project quote. Next Steps: Selected applicants will be invited to discuss project details further through a short interview. We look forward to your proposals and examples of prior work!

Keyword: Graphic Design

Price: $2.0

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