WordPress + SEO Expert for Site Migration & Ongoing Mgmt in Healthcare/Retirement Niche

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We’re seeking an experienced WordPress + SEO contractor to help migrate, manage, and optimize a network of content-driven websites in the healthcare, Medicare, Social Security, and retirement education space. This is a long-term engagement starting with site migration and SEO repair, then transitioning into monthly ongoing support for SEO optimization, blog/video content publishing, and tech platform management. You will be responsible for ensuring performance, indexing, structure, and content integrity across 5 active sites (with a 6th site to be built as a personal brand hub). PROJECT PHASE 1 – Site Migration & Technical SEO Cleanup You’ll take over 5 existing websites (primarily WordPress, with 1–2 built on other platforms) from external contractors and migrate them to a new host (our environment), maintaining: • All permalinks • Metadata • SEO settings • Plugin integrity • Internal linking structure Your responsibilities during this phase include: • Auditing all sites for technical SEO issues and plugin/theme bloat • Submitting and troubleshooting XML sitemaps in Google Search Console • Cleaning up or re-establishing robots.txt and canonical structure • Identifying and resolving crawl issues, broken links, and slow pages • Ensuring all redirects and navigation remain intact post-migration • Coordinating with the current contractors (if needed) to facilitate a smooth transfer PROJECT PHASE 2 – Long-Term SEO + Content Operations Once the migration is complete and stable, you will: • Monitor SEO performance using GSC and GA4 • Improve indexing, visibility, and on-page SEO across multiple sites • Work within RankMath or Yoast SEO to maintain metadata and schema structure • Format and upload 1–3 blog posts per site per month (content provided) • Embed short-form video content across relevant pages (blog posts, landing pages, courses) • Add transcripts or summaries for SEO • Use YouTube or Vimeo embeds with optimized markup • Build or maintain “video library” or “resources” sections on key sites • Make SEO-focused UX and structure recommendations across the site network • Collaborate on future microsite launches and structural improvements PLATFORMS & TOOLS (Required) You must be fluent and confident working within all of the following: • WordPress (multi-site structure, Elementor or similar builders) • Google Search Console (sitemap submission, coverage reports, URL inspection) • GA4 (basic performance insights) • RankMath or Yoast SEO • Thinkific (for course linking and previews) • Calendly (appointment integrations) • Keap (form embeds, tagging, automations, and light CRM support) • YouTube/Vimeo (video embedding, alt text, schema-friendly formatting) Important: Email Consolidation Required We currently use Microsoft 365 for email, but several of our domains still have active or legacy email accounts hosted across various platforms (e.g. cPanel, GoDaddy, etc.). As part of this role, you will be responsible for: • Auditing existing email hosting across all company domains • Migrating all necessary inboxes into our existing Microsoft 365 tenant • Updating DNS (MX, SPF, DKIM, and DMARC) for proper email routing and deliverability • Setting up shared inboxes and alias addresses • Standardizing security and access (2FA, naming conventions, etc.) If you’re not personally comfortable doing this, please indicate how you’ll handle it, either by subcontracting or bringing in a partner. This is a required part of the role. MUST-HAVE EXPERIENCE • Managing multiple live WordPress sites with active traffic and ongoing SEO needs • Performing site migrations with no downtime or SEO losses • Troubleshooting technical SEO issues: crawl errors, sitemap indexing, robots.txt, etc. • Publishing and optimizing blog + video content for SEO and user experience • Understanding how content, SEO, and lead funnels connect across platforms • Working independently and proactively, no micromanagement NICE-TO-HAVE EXPERIENCE • Familiarity with U.S.-based Medicare, retirement, or healthcare content • Past work with educational blogs or course sales platforms • Experience supporting affiliate funnels or lead generation through content • Ability to pull basic monthly performance reports across GSC + GA4 ABOUT THE PROJECT This is a growing authority-driven business built around books, blogs, podcasts, courses, and a licensed insurance agency. The project includes five branded WordPress sites, each serving a different function in the retirement and healthcare space, with a sixth site launching in 2025. We have a clear content strategy, strong organic traffic, and lots of SEO potential, we just need the right expert to take ownership of the technical infrastructure and elevate performance across all properties. You will not be building from scratch. You’ll be inheriting existing assets and improving, consolidating, and streamlining what’s already there. PROJECT STRUCTURE • Initial engagement: Site migration, SEO cleanup, platform reconnection • Ongoing work: SEO monitoring, blog/video publishing, site improvements • Timeline: This is a long-term contract (6–12 months+) ⸻ RATE & EXPECTED HOURS • Hourly rate: $60–$80/hour • Estimated hours per week: 10–30, depending on phase and volume • Monthly budget: $2,000–$3,000 for the right partner • Type of contract: Hourly, ongoing ⸻ TO APPLY, PLEASE INCLUDE: 1. Recent examples of full site migrations and SEO repairs you’ve completed 2. Projects where you’ve managed content-heavy WordPress sites long-term 3. Experience embedding and optimizing video content on WordPress 4. Any familiarity with Thinkific, Keap, and Calendly 5. Why this project appeals to you

Keyword: SEO Content

Price: $60.0

Yoast SEO Technical SEO Google Search Console Content Management Website Migration WordPress Thinkific Keap Administration