UI/UX Redesign - Rich Media / Motion Backgrounds

---

---

This is a well-established company with locations all across the U.S. The company is currently operating in WordPress, but is potentially looking to migrate to Next.js or stay on WordPress per our recommendations. The redesign MUST flow in rich media and motion backgrounds. This needs to be a cutting edge design. You must share examples of your recent work that will WOW them. You also must be able to take weekly calls with the client and be able to work some U.S. hours. While there are approximately 20 static pages to work on, there are dynamic pages as well. This is a 3-6 month project and all deliverables are below. Website Redesign Overview Our organization offers high-performance experiences at various locations across the U.S. Customers participate in exclusive events at world-class venues, creating memorable experiences. We are seeking a web development and design partner to lead a comprehensive website redesign. The new site should elevate the brand, reduce checkout friction, deliver a premium mobile-first experience, and combine best practices from modern booking and e-commerce websites. A core component of this project is building a custom booking user experience using a headless Checkout API. This booking flow must live entirely on our website no redirects and be optimized for performance and conversion. The project will include composable architecture, API integrations, and a modular design system that enables continuous UX and CRO testing. Project Goals Migrate off the current CMS to a composable site architecture e.g., Next.js plus headless CMS like DatoCMS/Contentful Integrate a headless Checkout API to deliver a seamless, flexible booking flow within the website no redirects Build a mobile-first site with fast performance Core Web Vitals optimized Create a customer journey that increases perceived value and reduces abandonment Apply best practices for eCommerce PDP and landing page design to key product and location pages Support multiple customer journeys B2C booking and gifting, B2B lead generation Build a scalable design system for future AB tests and CRO iterations Explore customer profile or account functionality Deliver an immersive brand experience using motion, elevated photography, and social proof while maintaining eCommerce performance optimization Leverage the cachet and appeal of exclusive brands and experiences to pique interest without making it feel too luxurious or out of reach Scope of Work UX Research and Discovery stakeholder interviews, data review, and CX mapping Sitemap and Wireframes including customer journeys and optimized navigation UI Design high-fidelity mockups and prototypes mobile, tablet, desktop Booking UX build a custom booking experience using a new headless Checkout API browse to cart to payment Frontend Development Next.js or comparable framework, hosted on Vercel or similar Headless CMS Setup structured for scale and ease of content management DatoCMS, Contentful, or similar Ability to add, remove, update event listings, products, etc. Ability to add, update custom codes or scripts 3rd Party Integrations Checkout API Reviews solution e.g., GatherUp or alternate Email lead capture e.g., Sendlane B2B email lead capture and content e.g., Hubspot Analytics and event tracking e.g., GA4 Tag management e.g., GTM Live chat or AI chatbot integration solution needed Advertising pixel integration Meta, Google, etc. Performance Optimization Page load speed, SEO, Core Web Vitals, image optimization, etc. SEO and Redirect Planning maintain organic search performance during migration by auditing current top-performing URLs, implementing 301 redirects, preserving structured data, and ensuring SEO metadata continuity across the new CMS QA and Documentation for handoff to internal and future devs Ongoing Support post-launch UX or CRO experimentation and booking flow optimization Creative Direction The organization has extensive photography and video content available. We seek an agency with strong creative direction. The new site should Feel premium, edgy, tactile and exciting Use video, photography, motion, and immersive visuals to drive emotional engagement Highlight value why premium experiences are a unique deal Feature social proof UGC, reviews, influencer endorsements Key Considerations Optimize for finding an event location using a combination of maps, lists, user location data Prioritize urgency or scarcity messaging throughout the experience Build with experimentation in mind easy to run AB tests Enable structured data and SEO continuity migrating top URLs Utilize e-commerce best practices for site navigation, cart, search, etc. Display closest location in the sticky site nav Explore the possibility of creating a customer my account functionality Budget and Timeline Budget and pricing have been removed for this template Target Launch Ideally within 6 months from project start Looking for an agency to continue optimization efforts and site support post-launch Ideal Partner Profile Focus on modern, composable builds; proven experience with DTC, headless e-commerce and or booking platforms Demonstrates both technical execution and creative design strength Comfortable integrating external APIs Strong UX, CRO and design capabilities Comfortable working with small internal teams 5–10 stakeholders Preferably based in North America Not focused on Shopify themes or traditional CMS like Squarespace or WordPress Understands performance marketing Strong project management and communication Submission Instructions Please submit a proposal that includes Your approach to projects like this process, philosophy, collaboration style Relevant work examples especially booking, headless, and performance-led projects Team bios and roles Estimated timelines Tech stack breakdown Post-launch support options We look forward to collaborating with a bold, capable partner to redefine the digital experience for our customers. Booking UX Brief Custom Checkout Flow Powered by Headless API Objective Design and implement a high-converting, mobile-first booking experience that is fully embedded within the new website. The flow will be powered by a new Checkout API, allowing for a completely customized, branded, and frictionless checkout process that eliminates redirects and supports conversion rate optimization CRO testing. Booking Flow Goals Minimize steps and cognitive load throughout the flow Surface event and product availability quickly and clearly Encourage upgrades add-ons, insurance with UX best practices Build urgency and scarcity into messaging limited spots, timed events Support funnel tracking at each stage of the booking process Communicate value clearly Include a site-wide Cart Decisions a Customer Must Make to Complete a Booking Choose a Location event-based, not permanent Choose an Event Date Range Select Experience Type e.g., Drive or Ride-Along Choose a Product or Vehicle with pricing and availability Select Number of Laps or Experiences Pick a Specific Date and Time Select an Insurance Level Add optional Add-Ons Apply Coupon Code if available Checkout and Payment Booking UX Priorities Mobile-first design Speed and responsiveness Friction reduction across steps Contextual upsells right time, right place Live availability powered by API Persistent, site-wide cart selections stay saved and accessible throughout the site, with a global cart icon and cart summary view Maintain cart state via session storage or localStorage Direct checkout resume functionality API Integration Plan Use new Checkout API beta version if applicable Phase 1 Event browsing and listings Phase 2 Cart assembly and customization Phase 3 Checkout and payment integration Entire flow must remain on the main website API Documentation will be provided Analytics and Testing Framework Funnel tracking at every step Events for location, product selection, add-ons, insurance, checkout start, purchase complete Enable AB testing for Step-based vs. condensed checkout Add-on upsell placement Insurance opt-in UX Scarcity or urgency copy Success Metrics Booking conversion rate CVR Add-on attach rate Insurance opt-in rate Funnel abandonment rate Bounce rate on selection pages User Stories User Story Discovering and Booking an Experience As a customer or someone shopping for a gift, I want to easily understand what the organization offers, explore available options and locations, and complete my booking with confidence and excitement, So that I feel assured in the purchase, see the value of the experience, and can look forward to an unforgettable day. Acceptance Criteria Clear Product Understanding Within the first 10 to 15 seconds, I understand what the organization offers and how it works I can easily find a How it Works page or explainer Browse-First UX I can browse locations by proximity I can see which products or vehicles are available and what they cost I can explore details about each option photos, sound, performance, value Trust and Legitimacy I see real photos, video testimonials, reviews, and media mentions I feel like this is a well-established, premium brand Flexible Discovery Paths Whether shopping for myself or a gift, I can quickly find the right flow I can browse by product, by location, or by date Mobile-First Performance The site loads quickly and smoothly on my phone Buttons are easy to tap, flows are intuitive, and I don’t get stuck or confused Value Communication I understand why the price for a few laps or experiences is a good value Packages and add-ons are clearly explained and not pushy Booking UX Once I select my options, the booking process feels modern and fast I don’t get redirected away or lose my place I feel confident my spot is reserved Persistent Cart I can add an experience and come back to it later without starting over If I navigate away, I’m reminded I still have something in my cart Customer Support Access If I have a question, I can quickly get help via A website chat tool AI-powered with human fallback A visible phone number to speak with a team member Support feels friendly, knowledgeable, and easy to reach Follow-Up and Confirmation After booking, I receive clear, immediate confirmation and onboarding info.

Keyword: Product Manager

Price: $20.0

Prototyping Usability Testing Journey Mapping Web Design WordPress Interaction Design User Interface Design Next.js