Freelance Social Media Expert Needed

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Job Title: Freelance Social Media Expert (Paid & Organic) Location: Remote Contract Type: Freelance Hours: Flexible, project-based Compensation: Competitive, based on experience About the Role We are looking for a results-driven Freelance Social Media Expert with experience across both paid and organic channels to support our marketing team. You will play a key role in developing and executing social strategies that drive brand awareness, engagement, and performance across platforms such as Meta, LinkedIn, TikTok, X, and Instagram. Key Responsibilities Organic Social Media Develop and execute content calendars tailored to each platform Create and schedule engaging posts that align with our brand and objectives Monitor and respond to audience engagement, messages, and comments Track performance and provide regular insights and recommendations Stay on top of platform trends and adjust strategies accordingly Paid Social Media Plan, build, and optimise paid campaigns across Meta Ads, LinkedIn, TikTok Ads, etc. Manage audience targeting, bidding strategies, and creative testing Monitor campaign performance against KPIs (e.g. CTR, CPA, ROAS) Report on results and suggest improvements for future campaigns Collaborate with design/content teams to develop high-performing ad creatives Requirements Proven experience managing paid and organic social for multiple brands Strong understanding of platform-specific best practices Skilled in tools such as Meta Ads Manager, LinkedIn Campaign Manager, and social scheduling tools (e.g. Hootsuite, Buffer, or Later) Excellent copywriting skills with attention to tone and audience Analytical mindset with the ability to interpret data and provide actionable insights Comfortable working independently and meeting deadlines Nice to Have Experience in B2B and/or lead generation campaigns Knowledge of Google Analytics or other tracking tools Experience with influencer outreach or UGC strategy Familiarity with reporting dashboards (e.g. Looker Studio) If you are a highly motivated and experienced Social Media Specialist with a passion for delivering exceptional results, we would love to hear from you. Please submit your CV, along with a cover letter highlighting your relevant experience and achievements. Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted. Thank you for your understanding. Pod Digital Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please enter the codeword "Zebra" when applying to ensure you have read this job description.

Keyword: Influencer Marketing

Price: $20.0

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