Paid Ads & Attribution Specialist

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We are an agency seeking a highly skilled and autonomous Senior PPC Specialist to manage client advertising campaigns across Google Ads, Facebook, and Instagram. You will be the driving force behind our clients' paid media success, handling everything from strategy and setup to ongoing optimization and reporting. We value proactive problem-solvers who can deliver outstanding results for a diverse client portfolio. What You'll Do: Develop, execute, and manage comprehensive A-Z PPC campaign strategies for a variety of clients (e.g., e-commerce, restaurants, social iGaming, lead generation) on Google Ads and Meta (Facebook/Instagram) platforms. Conduct in-depth keyword research, competitive analysis, and audience targeting. Plan, and test ad copy and creatives. Set up, manage, and troubleshoot conversion tracking, analytics, marketing funnels, and attribution models to ensure accurate performance measurement. Continuously monitor campaign performance, analyze data, and implement optimizations to achieve client goals (e.g., ROAS, CPA, lead volume). Provide strategic recommendations based on data, including insights for landing page improvements or broader marketing efforts. Maintain clear documentation of campaign strategies, changes, and performance. Ability to work with and install GTM/GA4 and continuously work towards enhancing data attribution via server side tracking tools. Note: Client communication will be handled internally; this role focuses on expert execution, strategy, and optimization. However, meeting with us and participating in our internal communications and project management is a requirement. Who You Are: An experienced PPC professional with a strong, demonstrable track record of managing successful Google Ads and Meta Ads campaigns from concept to completion for diverse industries. You can show, not just tell, your successes. Proficient in setting up and interpreting advanced analytics, conversion tracking (e.g., Google Analytics, Google Tag Manager, Meta Pixel), and various attribution models. A strategic thinker who can translate client objectives into effective, data-driven PPC campaigns. Passionate about digital marketing, staying current with platform updates and industry best practices. Certifications are a plus, but your proven experience and results are what matter most.

Keyword: Marketing Campaign

Price: $10.0

Campaign Optimization PPC Campaign Setup & Management Google Ads Google Analytics Pay Per Click Advertising Google Tag Manager