Google Ads E-commerce Conversion Tracking & Audit Specialist

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Description: We are seeking an experienced Google Ads specialist with a strong background in e-commerce conversion tracking. Our immediate need is to precisely track purchase values within Google Ads. The ideal candidate will be proficient in not only implementing the necessary tags but also in conducting a comprehensive audit of existing tracking setups and system configurations. Key Responsibilities: Google Ads Tag Implementation: Integrate and configure Google Ads conversion tags to dynamically pass purchase values, potentially leveraging the data layer. Tag Management Expertise: Utilize Google Tag Manager (GTM) for efficient tag deployment and management. Experience with direct site code implementation is also a plus. Comprehensive Audit: Inspect all existing Google Ads conversion tags, events, and parameters to ensure accuracy and identify any discrepancies. System Settings Review: Conduct a thorough review of Google Ads account settings, conversion actions, and attribution models to optimize for accurate purchase value reporting. Troubleshooting & Validation: Proactively identify and resolve any tracking issues, and rigorously test the end-to-end data flow to guarantee accurate reporting of purchase values in Google Ads. Documentation (Optional but a plus): Provide clear documentation of the implemented tracking solution and any recommendations for ongoing maintenance. Skills & Experience Required: Proven experience with Google Ads conversion tracking, specifically with e-commerce transactions and dynamic purchase values. Expert-level proficiency with Google Tag Manager (GTM). Strong understanding of data layers and how to extract dynamic values. Ability to troubleshoot tracking issues using developer tools and GTM preview mode. Familiarity with Google Analytics (especially GA4 for e-commerce reporting) is a plus. Attention to detail and a commitment to data accuracy. Tags: Google Ads, Conversion Tracking, E-commerce, Purchase Value, Google Tag Manager (GTM), Data Layer, Web Analytics, Google Analytics, Tag Implementation, Data Integrity, Troubleshooting, Digital Marketing

Keyword: Marketing Campaign

Price: $55.0

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