Expert Google Ads Graphic Designer for Pregnancy & Postpartum Fitness App

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Thanks for considering this role. If you respond with a vague "let's hop on a call message" your submission will be ignored. Please reply to screening questions with relevant designs from your portfolio and more. We are seeking a talented and experienced Google Ads Graphic Designer to create compelling static display ads for our mobile app, natal.app. Natal.app offers video coaching and an educational subscription service focused on fitness and nutrition for women during pregnancy and postpartum. The primary goal of these ad creatives is to drive app installs and encourage users to start a trial. Your designs will play a crucial role in capturing the attention of our target audience: women interested in fitness and nutrition during their pregnancy and postpartum journeys. We need a designer who can create visually appealing, on-brand, and high-converting ads. While you can design in your preferred software, final editable deliverables must be provided in Figma or Canva to allow our team to quickly iterate on text portions if needed. Responsibilities & Deliverables: Design a set of static Google Display Ads optimized for app installs and trial sign-ups. Adhere to our existing brand guidelines (logo, color palette, fonts – to be provided). Create designs for various standard Google Ads display sizes (a specific list will be provided or can be recommended by you based on best practices). Potentially create variations of core designs for A/B testing (e.g., different calls to action, imagery). Ensure all designs meet Google Ads policies and specifications (file size, dimensions, etc.). Deliver final, editable ad creatives in Figma or Canva format. Collaborate with our team to ensure designs align with campaign goals and brand voice. Source or incorporate provided imagery that resonates with the target audience. (Please clarify if you will provide images or if the designer should source royalty-free ones). Skills & Qualifications: Proven experience in designing effective Google Display Ads, with a portfolio showcasing relevant work. Strong understanding of visual design principles, including layout, typography, color theory, and imagery. Proficiency in graphic design software (e.g., Adobe Creative Suite). Crucially, proficiency in delivering final, editable files in Canva and/or Figma is required. Experience designing for mobile apps or subscription services is a strong plus. Understanding of marketing principles and how design can drive conversions (app installs, trials). Ability to design for a specific target audience (women, pregnancy, postpartum, fitness, nutrition). Excellent communication skills and ability to work independently. Attention to detail and ability to meet deadlines.

Keyword: Marketing Campaign

Price: $50.0

Canva Banner Ad Design Health & Wellness Figma Graphic Design Adobe Illustrator Google Ads Mobile App Female