Need Help Responding to Trademark Office Action: Descriptiveness + Specimen Issues

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I’m looking for an experienced trademark attorney to help respond to a USPTO Office Action involving two issues: - A descriptiveness refusal under Section 2(e)(1) for the brand name “Rayz” - A specimen refusal (the submitted image may not show the product clearly enough for the claimed use) This is for a physical consumer product currently being sold online. The mark was filed under 1(a) “use in commerce,” and I have the same packaging and product images available. I’m a lean startup founder—I’m not looking to over-invest, but I do want meaningful brand protection. I’m open to amending to the Supplemental Register if that’s the best strategic move now, but I need guidance on what that means for the future and how to eventually secure Principal Register protection if that’s possible. What I need from you: - A clear recommendation based on my specific situation - Drafting and filing of the Office Action response - Strategic insight into future options - Transparent expectations around timeline, cost, and likelihood of success Looking to move quickly. If you have past success with similar Office Actions, please include a brief example or summary.

Keyword: Branding Consultant

Trademark Consulting Trademark Intellectual Property Law