Digital Ads Setup for Purpose-Led Soup Brand (Project-Based / Strategy & Automation)

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Hi! I’m the founder of Purpose & Hope, a small, mission-driven business that handcrafts nutrient-rich soups for people on healing journeys—from illness to care giving, or simply choosing nourishment through real food. Inspired by my mom’s cancer experience, this business is rooted in care, healing, and heart. We’re looking for a freelancer to review and clean up our current online advertising setup, then help us build a simple, sustainable ad strategy that we can run on our own moving forward. This is a project-based role, perfect for someone who can assess what we already have in place and create a clear, automated ad system (e.g., Meta Ads or Google Ads) tailored to a small brand with a meaningful mission and a modest budget. What We Need Help With: Review and clean up our current ad accounts and campaigns to improve clarity and performance Recommend the right platforms for our goals (e.g., Meta, Instagram, Google, Pinterest) Create and launch 1–2 key campaigns to drive awareness, traffic, and sales Set up automation tools for retargeting, lookalike audiences, and/or email capture Help define target audiences and ad objectives Write simple, compelling ad copy (we’ll provide product photos + brand assets) Create a basic structure we can manage ourselves after the project ends Provide a brief training or documentation so we feel confident continuing Ideal Person: Experienced in digital ads setup and optimization for small product-based or e-commerce brands Skilled at auditing and cleaning up existing ad accounts and campaigns Able to create lean, high-impact campaigns on a small budget Communicates strategy simply and clearly (no jargon!) Values mission-driven businesses, social good, or wellness/food industries Bonus if you’ve worked with purpose-led or food-focused brands before Project Scope: One-time setup and cleanup project (with potential for occasional check-ins if needed) Estimated timeline: 2–3 weeks from project kickoff Fully remote / flexible hours Why Work With Us? We’re small and growing, but the heart behind this business is big. If you love helping purpose-driven brands grow thoughtfully and sustainably—and want to build something that lasts—we’d love to connect.

Keyword: Product Manager

Price: $300.0

Advertising Strategy Food & Beverage Brand Positioning Customer Acquisition Strategy Customer Retention Strategy