Creative Brand Marketing Strategy & Direction

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About bouchée: bouchée is an artisanal luxury food brand offering fine bakery, pastry, chocolate, and specialty coffee experiences. Born out of a passion for culinary excellence, bouchée aims to elevate everyday moments through exceptional craftsmanship, aesthetics, and storytelling. With our flagship store in Korba, Cairo, we are growing into a beloved brand for those who appreciate quality, detail, and emotion in every bite. https://www.instagram.com/bouchee.eg/ What We're Looking For: We are seeking a creative marketing strategist who can inject fresh, bold, and meaningful ideas into our brand's communication. Scope of Work: Create storytelling angles, campaign slogans, and hooks that reflect bouchée’s character as a 'Creator' archetype and our taglines, “Every Bite, A Journey." "Luxury Handmade Delights" Develop creative campaign ideas across various digital platforms (Instagram, TikTok, Facebook, etc.) Propose content themes, monthly/seasonal calendars, and activation ideas that are both culturally relevant and brand-consistent. Research trends, competitors, and market insights to keep bouchée ahead with original ideas. Be able to analyze competitors in the Middle East/Arab landscape, specifically Egypt. Also, be able to create campaigns that align well and are successful in that region. We're Looking For Someone Who: Is an imaginative thinker who can blend brand storytelling with tactical creativity. Has experience with premium or lifestyle brands (especially food, fashion, or design). Understands content creation, digital behavior, and what drives engagement organically. Thinks both conceptually and practically able to turn a big idea into real, doable formats. Can work independently and bring ideas to the table.

Keyword: Content Strategy

Creative Strategy Brand Strategy Scriptwriting US English Dialect Copywriting Creative Writing Ad Creative Creative Direction Business Writing Brand Design Brand Identity Brand Naming Brand Consulting Brand Guidelines Marketing