Part-Time Content Marketing Manager - Genetic Testing Company

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We are a trusted leader in consumer-initiated genetic testing, providing accessible carrier screening and hereditary cancer testing to empower individuals and families with life-saving genetic insights. Our mission is to ensure every adult in the United States has access to preventive genetic testing and counseling to inform their reproductive options and understanding of hereditary cancer risks. Position Overview We're seeking an experienced Content Marketing Manager to join our team part-time (15-20 hours/week, $2,500/month) to drive our content strategy focused on growing our strategic audience and increasing test kit conversions. This role combines strategic content planning with hands-on execution across multiple channels. Key Responsibilities Blog Content Management (50% of role) Content Ideation & Strategy: Collaborate with our team to concept 8+ monthly blog posts targeting carrier screening and cancer genetic testing audiences Content Creation Process: Conduct stakeholder interviews, research evidence-based topics, and utilize our specialized AI writing tools to create drafts Content Refinement: Edit and optimize content working closely with our genetic counselor and registered nurse to ensure scientific accuracy and medical integrity SEO Optimization: Implement keyword strategies, meta descriptions, and structured content to improve organic search rankings Publishing & Management: Manage editorial calendar, publish content, and track performance metrics Copywriting (25% of role) Create compelling copy for various marketing materials including email campaigns, landing pages, and promotional content Develop scripts for YouTube videos and other video content Write white papers and educational materials Ensure all copy aligns with our brand voice: reassuring, empowering, inclusive, and clear (never fear-driven) Social Media Campaign Management (25% of role) Multi-Platform Strategy: Develop and execute social media campaigns across LinkedIn, Facebook, Instagram, Twitter, and YouTube Content Adaptation: Repurpose blog content into platform-specific social posts, infographics, and video snippets Community Management: Engage with followers, respond to comments, and build community around genetic health education Campaign Analytics: Track engagement metrics, optimize posting schedules, and report on social media ROI Required Qualifications 3+ years of content marketing experience with proven track record of growing organic traffic and conversions Strong writing and editing skills with portfolio demonstrating various content types (blogs, social media, email, etc.) Social media expertise across major platforms with experience in both organic and paid campaigns SEO knowledge including keyword research, on-page optimization, and content performance analysis Project management skills with ability to manage editorial calendars and multiple deadlines Research abilities to identify trending topics and evidence-based information from credible sources Preferred Qualifications Healthcare or life sciences content experience (genetics, medical devices, pharmaceuticals, etc.) B2B and B2C marketing experience, particularly in health/wellness sectors Video content creation experience including scripting and basic editing Email marketing platform experience (Active Campaign) Analytics tools proficiency (Google Analytics, social media analytics, SEO tools) What Makes This Role Unique Meaningful Impact: Your content directly helps families make informed decisions about their genetic health Cutting-Edge Tools: Work with specialized AI writing assistance trained on genetic testing best practices Expert Collaboration: Direct access to genetic counselors and medical professionals for content accuracy Growth Opportunity: Join a growing company making genetic testing more accessible Flexible Schedule: True part-time work with results-focused management Compensation & Benefits Rate: $31.25/hour ($2,500/month for 80 hours) Schedule: 15-20 hours per week, flexible timing Contract Type: Part-time contractor position via Upwork Growth Potential: Opportunity to expand role based on performance and company growth Success Metrics Primary: Strategic organic traffic growth and test kit conversions Secondary: Email list growth, social media engagement, and keyword ranking improvements Content Quality: Medical accuracy, brand voice consistency, and audience engagement Application Requirements Please include: Portfolio: 3-5 examples of content marketing work (blog posts, social campaigns, copy samples) Case Study: Brief description of a successful content campaign you've managed, including metrics Healthcare Experience: Any relevant healthcare, medical, or life sciences content experience Availability: Confirm your ability to commit 15-20 hours/week and preferred working hours About Our Content Approach We focus on empowering individuals with knowledge rather than using fear-based messaging. Our content pillars include genetic education, family planning, preventive health, and genetic counseling. We maintain a tone that's reassuring, actionable, and inclusive while ensuring all content is scientifically accurate and evidence-based. Ready to help families make informed genetic health decisions through compelling content? We'd love to hear from you!

Keyword: Content Marketing

Price: $13.0

Content Marketing Content Strategy Content Distribution & Promotion Social Media Marketing Search Engine Optimization