Marketing & Social Media Strategist for Interior Design Studio (Hospitality, Retail, Welless)

---

Freelance Marketing, Social Media & Content Creator (Monthly Retainer) Location: Remote (with regular in-person meetings in Sydney, NSW, specifically for content creation at our studio and on our project sites.) About Pony Design Co.: https://www.instagram.com/ponydesignco/ https://ponydesignco.com/ Are you a dynamic marketing whiz with a passion for transforming spaces and a knack for captivating digital storytelling? Pony Design Co., a vibrant interior design studio based in Sydney, NSW, is on the hunt for a brilliant Freelance Digital Marketing & Social Media Lead to elevate our brand and connect with our ideal clients. We don't just design spaces; we craft experiences. Specialising in hospitality, retail, wellness, and commercial interior design, we believe exceptional design can truly reshape businesses and lives. We're looking for someone who shares our vision and can translate our creative flair into compelling online presence. The Opportunity: Shape Our Digital Story This is a fantastic opportunity for a highly creative, self-motivated, and experienced freelancer to become an integral part of our team on a long-term monthly retainer. You'll be instrumental in boosting our brand visibility, engaging our target audience, and driving enquiries through expertly crafted digital content and strategic social media management. We're looking for more than just a content creator; we need a strategic partner who can not only produce stunning visuals and compelling copy but also design and implement sophisticated targeted marketing campaigns and advertising funnels specific to our high-value client niches. Key Responsibilities: Social Media Strategy & Management: • Develop and execute a comprehensive social media strategy aligned with our brand goals and target audience (primarily Instagram, Pinterest, Facebook, LinkedIn, and other Design Industry specific publications). • Create, schedule, and publish engaging content across all platforms, including visuals (photos, videos, graphics) and engaging and relevant educational content about our studio. • Monitor social media channels, respond to comments and messages in a timely and professional manner, and foster community engagement. • Analyse social media performance metrics and provide regular reports with actionable insights for optimisation. • Stay up-to-date with social media trends, algorithm changes, and best practices within the interior design industry. Content Creation & Copywriting: • Generate high-quality, original content for various platforms, including blog posts, website copy, newsletters, social media captions, and press releases (as needed). • Develop compelling storytelling that highlights our design philosophy, projects, and team expertise. • Regularly participate in on-site content sessions at our Sydney studio for photographing our team and current projects. • Collaborate with the design team to capture project progress, behind-the-scenes moments, and completed designs for content purposes. • Optimise all content for SEO to improve organic reach and search engine rankings. Marketing Support: • Contribute to overall marketing strategy discussions and brainstorm new ideas to reach our target audience. • Assist with email marketing campaigns, including content creation and scheduling. • Develop and implement targeted marketing campaigns and advertising funnels specifically for our client niches. • Identify and explore potential collaboration opportunities with relevant influencers, brands, or publications. • Potentially assist with basic graphic design tasks (e.g., creating simple social media graphics, mood boards for content). Skills & Qualifications: • Proven experience (2+ years) as a freelance marketing, social media manager, and content creator, specifically within the interior design, architecture, or luxury lifestyle industries. • Exceptional portfolio showcasing strong content creation, copywriting, and social media management skills. • Demonstrable understanding of current social media platforms, their nuances, and best practices. • Demonstrable experience in setting up and managing targeted marketing campaigns and advertising funnels. • Proficiency in using funnel builders and providing the technical production to implement campaigns on Meta Suites and other main social media platforms. • Excellent written and verbal communication skills with a keen eye for detail and strong editorial judgement. • Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite - a plus but not mandatory for basic tasks). • Experience with social media scheduling tools (e.g., Later, Planoly, Buffer). • Basic understanding of SEO principles and how they apply to content creation. • Ability to work independently, manage multiple priorities, and meet deadlines consistently. • Highly organised, proactive, and a strong problem-solver. • A genuine passion for interior design and an understanding of the aesthetic and values of our studio. What We Offer: • A consistent monthly retainer fee for predictable income. • The opportunity to work with a dynamic and creative interior design studio. • Flexibility of remote work alongside essential in-studio content creation. • A collaborative environment where your ideas are valued. • Exposure to exciting and highly publicised projects • Long-term growth to be an integral part of our studio and creative process. To Apply: Please submit your CV, a cover letter outlining your relevant experience and why you are a good fit for our studio, and a link to your portfolio or examples of your work (especially relevant social media accounts and content) and any client references or testimonials. We're looking to engage a few shortlisted candidates for a small, paid test project to evaluate their strategic thinking, understanding of Pony Design Co.'s brand, and their approach to content execution. This project will help us assess how we might work together effectively.

Keyword: Content Strategy

Marketing Strategy Content Writing Social Media Content Social Media Content Creation Social Media Marketing Social Media Management Instagram Facebook Graphic Design Blog Writing