Lead Generation Specialist - Facebook & TikTok

---

---

Job Title: Lead Generation Specialist - Facebook & TikTok Ads for Debt Relief Services Skills to Select on Upwork: Facebook Advertising TikTok Marketing Lead Generation Performance Marketing Digital Marketing Scope: Large (Ongoing work) Location: Worldwide Job Description: We are seeking an experienced lead generation specialist to help grow our debt relief and financial services business through targeted campaigns on Facebook and TikTok. You will be responsible for creating and managing lead generation funnels that convert social media traffic into qualified prospects seeking debt relief solutions. What You'll Do: Develop and execute lead generation strategies specifically for Facebook and TikTok platforms Create compelling ad copy and creative briefs for debt relief and financial services compliance Set up and optimize lead magnets, landing pages, and conversion funnels for debt relief prospects Manage ad spend efficiently to maximize qualified consultations (not just leads) Track, analyze, and report on campaign performance with focus on conversion quality A/B test different approaches to improve consultation booking rates Provide weekly detailed reports on lead quality metrics Stay current with platform updates and best practices Requirements: Proven experience with Facebook Ads Manager and TikTok Ads Manager 3+ years of lead generation experience with verifiable conversion results, preferably in debt relief or financial services Track record of generating leads that actually convert to consultations/sales in the finance industry Strong understanding of compliance requirements for debt relief and financial advertising (FTC guidelines, state regulations) Experience with CRM integration and lead nurturing workflows Proficiency in analytics tools (Google Analytics, Facebook Analytics, etc.) Excellent English communication skills Portfolio showing successful campaigns with conversion metrics (not just lead counts) Preferred Qualifications: Experience working with attorneys, debt relief companies, or financial service providers Knowledge of FTC debt relief advertising guidelines and compliance requirements Familiarity with debt settlement, bankruptcy, or credit repair lead generation Previous work with professional services lead generation Payment Structure (Performance-Based): Hourly Rate: $12-20/hour for campaign management and optimization Performance Bonus: $10 per consultation that actually shows up Trial Period: First week to establish quality benchmarks and mutual fit Success Metrics We Track: Lead response rate (must be greater than 40% within 48 hours) Consultation booking rate from initial leads Show-up rate for scheduled consultations Cost per qualified consultation (our primary KPI) Project Duration: Long-term partnership for proven performers Budget: $800-1200/month total compensation depending on performance Proposals Must Include: Specific examples where your leads converted to actual sales/consultations Your typical response rates and booking rates from Facebook/TikTok campaigns References from other professional services clients (attorneys, financial advisors, etc.) Your strategy for lead quality over quantity Important Notes: We value quality leads that convert over high lead volumes We need a freelancer focused on consultation bookings, not just lead volume Long-term partnerships are available for performers who can deliver qualified prospects Must be comfortable with performance-based compensation structure AGENCIES DO NOT APPLY - Individual freelancers only. Agency applications will not receive a response. Screening Questions for Applicants: "What's your typical consultation booking rate from Facebook/TikTok leads in debt relief or financial services?" "Can you share a specific example where your debt relief/financial leads converted to actual paying clients?" "How do you ensure lead quality versus just hitting lead volume targets?" "What's your experience with FTC debt relief advertising compliance and regulations?" Start your proposal with "QUALITY OVER QUANTITY" so we know you read everything. Important Notes: We value quality leads that convert over high lead volumes Long-term partnerships are available for performers who can deliver a qualified prospects Must be comfortable with performance-based compensation structure AGENCIES DO NOT APPLY - Individual freelancers only. Agency applications will not receive a response

Keyword: Content Strategy

Price: $12.0

Lead Generation Content Creation Lead Generation Strategy Appointment Setting Lead Generation Analysis Lead Nurturing Market Research Lead Generation Facebook Instagram Social Media Marketing