Experienced Meta Ads Specialist Needed for Luxury Clean Beauty Brand – Focus on Profitable ROAS

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Description: CHES Editions is a rapidly growing luxury clean beauty brand specialising in 'The Ultimate Oil for Hair' seeking a highly skilled and results-driven Meta Ads Specialist to manage our paid social campaigns on Instagram and Facebook. Our goal is to scale efficiently with a focus on sustainable, profitable Return on Ad Spend (ROAS). What we need: - End-to-end management of Meta ads campaigns (Instagram & Facebook) - Proven experience delivering profitable ROAS for luxury or beauty brands (DTC experience preferred) - Strong analytical skills with a data-driven approach and weekly performance reporting - Collaborate closely with our creative and brand teams to ensure ads align with CHES Editions’ premium positioning and aesthetic - Stay current with Meta ad platform updates and best practices Requirements: - Minimum 5 years managing Meta ads, preferably in luxury, beauty, or related lifestyle sectors - Demonstrable success in growing paid social channels profitably - Portfolio or case studies showing ROAS improvement and campaign scalability - Excellent communication skills and proactive problem-solving approach - Comfortable working independently with minimal supervision Deliverables: - Develop and execute Meta ads strategies focused squarely on driving sales and maximizing revenue. - Continuously optimise campaigns to improve conversion rates, reduce cost per acquisition (CPA), and increase Return on Ad Spend (ROAS). - Provide weekly sales performance reports with actionable insights and recommendations to scale profitable growth. - Collaborate with the brand and creative teams to ensure ad creatives are aligned with CHES Editions’ luxury positioning and effectively convert audiences. - Conduct audience research and segmentation with a clear focus on high-intent, sales-ready prospects. Budget & Payment Terms: We are open to proposals including performance-based or incentive-driven payment models, where compensation is tied to achieving agreed-upon KPIs such as: - Minimum ROAS targets - Cost per acquisition (CPA) goals A base retainer or minimal upfront fee may be considered, but the majority of compensation will be linked to performance. Please outline your preferred incentive structure and how you propose measuring success in your application. How to Apply: Please submit your proposal including: - Relevant case studies or portfolio links - Your approach to delivering profitable Meta ad campaigns for luxury brands - Any initial ideas or strategies tailored to a clean luxury beauty brand like CHES Editions We look forward to working with a dedicated expert to help us accelerate growth and build a strong paid social presence.

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