Build Automated Audience Syncing & Campaign Structures Across HubSpot, Google+Meta via Make.com

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Job Description: We run a dental clinic and are scaling our digital marketing using first-party data, Google Analytics 4, and Google & Meta ad platforms. We are seeking an expert in HubSpot, Google Ads, Meta Ads, GA4, Make.com and Stape.io (server-side tagging) to set up our automated audience infrastructure and campaign structures for implants, veneers, orthodontics, and general dentistry services. Note: We will handle the creative (copywriting, images, videos) ourselves. You are responsible for CRM optimisation, audience design, syncing, campaign structure, and workflow automation via Make.com. Scope of Work: 1. ✅ HubSpot Optimisation Audit and redesign custom contact and deal properties (much of this already exists, it just needs to be optimised) Implement properties to track: Interested treatment (veneers, implants, ortho, etc.) Funnel stage (TOFU/MOFU/BOFU) Booking status, treatment status, language, value segment, etc. Create smart lists for each segment (e.g. 'Implants – Form Submitted - No Booking' or 'Veneers - Consult Done, Treatment Not Started') Setup tagging rules to dynamically update lists 2. ✅ GA4 + Google Ads Audience Setup Ensure event tracking for all key actions: page views, form submits, bookings (many events are already being tracked by GTM/Stape, but others need to be created) Create GA4-based audiences for: Service interest (based on URL visits) Conversion stage Time-decay (last 7, 30, 90, 180 days) Sync these audiences to Google Ads using native GA4 integrations 3. ✅ Meta Ads Audience Setup Build Meta audiences from: Page view pixels CRM contact sync (email-based) Retargeting based on funnel stage Create seed audiences for lookalike expansion 4. ✅ Make.com Automation Setup Create scenarios that: Sync HubSpot lists to Google Customer Match Sync HubSpot lists to Meta Custom Audiences Trigger Google Ads audience updates automatically (via GA4 + HubSpot) Ensure all audiences are refreshed regularly and automatically 5. ✅ Campaign Structure Setup (Google & Meta) Build campaign shells for each key service: Implants, Veneers, Orthodontics General Dentistry (for lower-traffic services like extractions, dentures, root canals, being clumped into one campaign) Assign correct audience segments to each campaign Label campaigns clearly (e.g. TOFU, MOFU, BOFU, Upsell, Retention) Ensure full-funnel structure is represented in both platforms Use longer audience windows and grouping logic where low volumes exist --- Stape.io Server-Side Tagging: We collect first-party data via Stape.io (server-side Google Tag Manager). Please confirm experience with: Stape GTM setup for GA4 and Google Ads Consent Mode v2 integration Ensuring event reliability + audience enrichment via server-side tracking --- Milestones Milestone 1 – CRM Audit + Setup (HubSpot) 20% of total fee Milestone 2 – GA4 + Google Ads Audience Build 20% of total fee Milestone 3 – Meta Audiences + Lookalikes 20% of total fee Milestone 4 – Make.com Automation Flows 20% of total fee Milestone 5 – Campaign Shell Creation in Google & Meta Ads 20% of total fee --- What is Expected: Experience with Make.com syncing to Google & Meta platforms Deep knowledge of Google Ads retargeting + audience structure Ability to build robust CRM audience logic (HubSpot) Proficiency with Stape.io server-side GTM setup Fluency in TOFU/MOFU/BOFU logic and funnel-based ad structuring Ability to advise on handling low-traffic audiences with long windows or groupings --- To Apply: Share 2–3 examples of similar automations or audience segmentation systems you've built Briefly outline your proposed approach for this setup Confirm your availability to begin and estimated time to complete

Keyword: Google Ads

Price: $1.0

Google Ads Google Analytics Marketing Automation HubSpot