Creative Strategist & Paid Ads Expert

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We're launching a young brand of Yoga & Pilates accessories. We're preparing our very first pre-order campaign and are looking for a freelance Creative Strategist, ideally also a Media Buyer, to design and deliver : - 5-8 static advertising visuals - 10-15 UGC video scripts based on our data and graphic charter. Your tasks 1. Research & framing - Benchmark, social listening (reviews, social networks), target audience analysis - Proposal of “unaware” & “problem-aware” angles 2. Creation of static visuals (5-8) - Compliance with graphic charter - Optimized Facebook/Instagram formats (feed + stories) 3. Writing of UGC scripts (10-15) - Storytelling, education, entertainment - Vertical sequences ready to shoot 4. Paid Ads recommendations - Lead Gen & Pre-order campaign structure Profile required - Have already worked on the French market. - Preference for French speakers - Proven experience in creative strategy for paid ads (e-commerce, sports, wellness) - Portfolio with static & UGC creatives (quantified KPIs: CTR, CVR, ROAS) - Autonomous, rigorous, agile on deadlines - Ideally media buying skills for global consultancy Terms - Starting date: ASAP - Budget: to be defined together - Deliverables: source files + exports ready to upload - Follow-up: possibility of long-term assignment

Keyword: Digital Marketing

Marketing Strategy Social Media Marketing Facebook Pay Per Click Advertising Creative Strategy Graphic Design