Project Snapshot I’m preparing to launch Aww Baby: Spotting Early Signs of Neurodivergence, a practical, guide that helps families notice developmental differences sooner and support kids better. I need a marketing associate who can run the entire launch cycle — and own everything inside my IngramSpark dashboard: Metadata & category optimization Title Discovery / Editorial Calendar submissions Ingram iD display-ad campaigns ARC logistics & legitimate review generation Amazon + Goodreads listing polish & ad funnels Cross-platform reporting (Amazon KDP, IngramSpark, Meta Ads) Scope of Work Phase Core Duties Success Benchmarks 1. Strategy & Metadata Tune-Up (Week 1) • Audit Amazon, Goodreads and IngramSpark listings. • Polish BISAC/Thema codes, keywords, A+ Content, jacket copy. Strategy doc + revised metadata live & approved. 2. IngramSpark Dashboard Management (Weeks 1-12) • Enroll in Discovery Basic/Boost, Editorial Calendar, and Book2Look. • Configure wholesale discount/return status. • Schedule price promos & sync with other retailers. All programs active; metadata reflected across retail feeds. 3. ARC & Review Pipeline (Weeks 2-8) • Order/ship print ARCs via IngramSpark; send e-ARCs. • Vet and track honest reviewers (parenting pros, therapists, bloggers). ≥ 50 verified reviews (4★ avg+) on Amazon & Goodreads. 4. Paid Ads (Weeks 3-12) • Amazon Sponsored Products & Lockscreen ads. • Ingram iD display ads (look-alike + retarget). • Meta (FB/IG) campaigns to parents & educators. ROAS ≥ 2.0 by Day 90; CPC & CTR in target ranges. 5. Organic Buzz & Partnerships (Ongoing) • Goodreads Giveaway + “Ask the Author”. • Pitch neurodivergent-focused podcasts, blogs, BookTok. • Draft 5 guest-post angles. 10 media placements + +300 mailing-list subs. 6. Reporting & Optimization • Weekly dashboards combining Amazon + IngramSpark data. • End-of-project wrap report with next-step roadmap. On-time, actionable analytics. Deliverables 90-day launch calendar (Google Sheet or Notion). Updated IngramSpark title settings & proof of program enrollments. Reviewer outreach templates + tracking sheet. Ad creatives (static + short-form video) and copy variants. KPI dashboard (Sheets/Data Studio) refreshed weekly. Must-Have Skills & Experience Hands-on IngramSpark management: Title Discovery, Ingram iD, Book2Look, price-promo scheduling. Successful launches of nonfiction or parenting titles (share ASINs / ISBNs + results). Deep knowledge of Amazon KDP advertising, Goodreads community tools, and Meta Ads Manager. Ethical, policy-compliant review-generation methods. Copywriting + light design (Canva/Adobe) for ad creatives and A+ Content. Data-driven mindset—comfortable adjusting bids, keywords, and metadata based on performance. Nice-to-Have Connections in autism / neurodivergence advocacy spaces. Experience with BookBub CPM campaigns or TikTok Spark Ads. Familiarity with MailerLite or ConvertKit for email drips. Timeline & Budget Duration: 3-month contract, with extension options. Budget: Submit a fixed-price proposal for the 90-day scope. List recommended ad spend separately. How to Apply Start your cover letter with “EARLY-SIGN + INGRAM” so I know you read the post. Briefly describe a launch where you managed both Amazon and IngramSpark tasks, including: reviews generated and where Advertising ROAS Any bestseller or category-rank milestones Attach or link 2-3 ad creatives you produced. Note any influencer or community partnerships you can activate. Deadline to apply: ASAP Let’s team up to put this resource into the hands of families who need them most!
Keyword: Sales Strategy
Price: $750.0
Marketing Strategy IngramSpark Amazon
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