Marketing Strategist / Funnel Designer to Launch SaaS Go-to-Market Plan

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We’re seeking an experienced SaaS marketing strategist and website funnel designer to execute Phase 1 of our go-to-market plan for SyncroIQ.com, a new property and tenant management platform built for housing authorities, landlords, and property managers. Your goal will be to build the foundation for our lead generation engine by refining our messaging, optimizing the user journey, and setting up the funnel infrastructure using HubSpot and supporting tools. Scope of Work (Phase 1): ✅ Messaging & Positioning (Week 1–2) Refine product messaging and value proposition for 3 core personas Develop 2–3 homepage and landing page headline/subheadline options ✅ Website Funnel Setup (Week 2–3) Create 2–3 persona-driven landing pages with conversion-optimized content Implement lead capture forms via HubSpot and connect to workflows Advise on or create lead magnet download experience ✅ Lead Magnet & Copywriting Collaborate on a short downloadable PDF (e.g., "Landlord Compliance Checklist") Write CTA and landing page copy for lead magnet integration ✅ Analytics & Tracking Tools Install and configure Hotjar or Microsoft Clarity Set up Google Analytics (GA4) with conversion goals Configure Meta Pixel and TikTok tracking Ensure HubSpot tracking is functioning across all lead sources Deliverables: Finalized positioning statements and persona briefs Live landing pages with lead capture connected to HubSpot CRM PDF lead magnet CTA flow Analytics and tracking setup (Hotjar, GA4, Pixels) 5–10 follow-up email copy drafts for Phase 2 nurture Ideal Candidate Has: Experience launching or scaling early-stage SaaS products Strong copywriting and UX design sensibility Proficiency with HubSpot CRM, Forms, and Workflows Working knowledge of Hotjar, GA4, and social tracking pixels Bonus: Experience with proptech, govtech, or real estate solutions

Keyword: Product Manager

Price: $1.0

Content Marketing Email Marketing Government & Public Sector Customer Acquisition Strategy Real Estate Marketing Strategy Marketing Automation Lead Generation Digital Marketing Strategy Internet Marketing