Paid Media Buyer

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We’re hiring a Paid Media Buyer to execute full-funnel ad strategies across Meta, Google, and optionally TikTok. This role is for a performance-driven operator who thrives in the weeds of campaign execution which includes launching, optimizing, testing creatives, and scaling. You’ll be responsible for managing 2–3 DTC brands to start, handling everything from creative briefing and UGC coordination to budget pacing, ROAS tracking, and daily performance optimization. Key Responsibilities: - Build, launch, and optimize full-funnel campaigns on Meta, Google, and TikTok. - Write ad briefs, script hooks, and collaborate with creators to produce UGC for paid campaigns. Ensure messaging aligns with the brand’s voice while leveraging platform-native formats. - Manage daily pacing, budget allocation, and scaling strategies to maximize efficiency and growth. - Execute creative testing and iterate based on performance data across multiple placements and formats. - Track and report on key performance metrics: ROAS, CAC, CTR, and blended MER. Deliver weekly and monthly reports with actionable insights and clear next steps for campaign iteration and growth. - Collaborate with brand managers and creative teams to align campaign strategy with business goals. - Maintain and evolve campaign structures to support audience segmentation, product prioritization, and funnel performance. - Stay ahead of platform updates, ad policy changes, and emerging creative trends. Proactively implement new features, formats, and strategies to keep your accounts competitive and compliant in an ever-changing paid media landscape. - Optionally manage TikTok Ads/Spark Ads if an active UGC pipeline is available. - Responsible for 2–3 DTC brands depending on complexity and ad spend level. - Balance strategic planning with tactical execution to deliver consistent results while maintaining quality across all accounts. Qualifications: - At least 2 years of experience running paid media campaigns on Meta, Google Ads and Tiktok. - Strong knowledge of full-funnel campaign strategy, targeting, and optimization tactics. - Proven ability to manage creative pipelines, write ad briefs, and work with UGC creators. - Advanced understanding of performance metrics: ROAS, CAC, LTV, MER. - Demonstrated success in budget pacing, bid strategy, and audience segmentation. - Proficiency in campaign reporting, platform tools, and A/B testing frameworks. - Comfortable managing 2–3 brands with varying levels of complexity and spend. - Highly organized, analytical, and proactive in problem-solving and communication. Technical Requirements: - A dual Monitor setup is required (at least 8GB of RAM) - Must have at least 25 MBPS internet speed What can you expect? - 40 hours a week, 8 hours a day - Competitive salary base - Permanent WFH setup - Unlimited FREE access to courses and SOP Library! - Work schedule is in EST (Monday-Friday only) - Opportunities for professional development and career advancement Core Values: - Learning: Never-ending acquisition of knowledge and skills. - Eagerness: To get started. Keenness. Bias for fresh action. - Tech Savvy: 55+ WPM, Excel guru, Google enthusiast, uses Slack threads - Consistent Communication: Frequently convey info with clarity, accuracy, and purpose to all parties. - Teaching: Help others learn, share your knowledge.

Keyword: Digital Marketing

Price: $6.0

Digital Ad Campaign Google Ads Campaign Management Social Media Advertising Facebook TikTok Ad