Benefits Marketing & Analytics Specialist

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We are seeking an experienced Benefits Marketing & Analytics Specialist to support our employee benefits communication and engagement efforts. This role involves creating compelling content, analyzing marketing performance, and optimizing strategies to drive awareness and adoption of benefit services. Responsibilities: - Develop and manage benefit service content, including emails, social media posts, newsletters, and white papers - Tailor messaging for different employee segments (e.g., new hires vs. existing employees) - Simplify complex benefits concepts into clear, engaging content - Ensure compliance with industry regulations and brand voice alignment - Use platforms like HubSpot, Mailchimp, WordPress, and LinkedIn for content creation and distribution - Collaborate with cross-functional teams (Operations, Sales, Product) to align content with business goals - Implement SEO strategies to improve content reach and engagement Marketing Analytics & Performance Tracking: - Monitor key marketing metrics (e.g., email open rates, website traffic, social engagement) - Leverage analytics tools like Google Analytics, HubSpot, Tableau, and Excel to track performance - Conduct A/B testing to optimize content and campaign effectiveness - Report marketing performance to leadership with actionable insights - Measure the ROI of content marketing efforts in the context of benefit services Who You Are: - You have experience in content marketing for employee benefits or HR services - You are data-driven and can translate marketing metrics into strategic actions - You are skilled at managing multiple projects and deadlines efficiently - You stay up to date on marketing trends and best practices in benefits communication Preferred Qualifications: - Experience working in HR, employee benefits, or financial wellness industries - Strong analytical mindset with a passion for storytelling through data - Ability to adapt content strategies based on engagement insights Project Type: Ongoing engagement with potential for long-term collaboration.

Keyword: Content Writing

Price: $45.0

Content Creation Content Audit Content Writing Health & Wellness HR & Business Services Marketing Strategy Marketing Analytics