Creative Director for EV Charger Brand Marketing

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We need a versatile Creative Director / Art Director with experience in consumer technology to help us build the visual identity for our early-stage portable electric vehicle charging brand. This brand is focused on empowering tech-savvy, eco-conscious EV owners who are interested in simplicity, reliability, convenience, and value with a portable charger that is as smart as it is strong. This 2-3 month project will consist of the following phases: Phase 1: Partnering with the marketing lead to create the visual identity for the brand / product—including logo, color palette, fonts, and style guidelines. Phase 2: Advising the product designer on ways to visually enhance the product in a way that aligns with the brand's new visual identity and helps the product "pop." Phase 3: Producing marketing assets—images, graphics, videos—to support the launch of the product this summer. Attached is a more detailed project scope and timeline. Please note, our maximum budget for this project is around $3,000. So, please structure your proposal around what activities / deliverables are possible within that budget. To be considered, can you please: 1. Share 3-5 relevant samples of work—i.e., visual identities / design systems, product / packaging designs, and campaign assets (e.g., social content) 2. Outline the way you would structure this project—including your hourly rate for working with an early-stage startup. 3. Provide your approach for managing this type of project, including your preferred tools, processes, and other aspects (e.g., feedback and revisions) 4. Bonus: Share 1-2 consumer brands outside of the EV charging category that you might consider referencing for inspiration based on this audience For reference, in addition to EV-focused brands, this audience typically enjoys innovative and adventurous purpose-driven brands like REI, Chipotle, Anker, Google Nest, Fast Company, Outside, Trader Joes, or Airbnb. If you are selected, we will provide you with product information, audience insights, brand and product marketing strategies, and other useful materials.

Keyword: graphic design

Price: $30.0

Graphic Design Creative Strategy Brand Identity Brand Guidelines Art Direction