Brand Logo Designer for Modern Tech Startup with Heart (Fintra)

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About the Company: Fintra is a next-generation preneed planning platform transforming how families plan for the future — and how funeral professionals serve them. We’re a tech-driven brand with a human mission: simplify a deeply emotional process using powerful tools built on trust, clarity, and momentum. We’re backed by a leading industry agency but forging a completely separate brand identity. This is the visual birth of a new category-defining player. What We Need: We’re hiring a top-tier logo designer to create a clean, modern, scalable modular logo system — with a strong icon, distinctive wordmark, and built-in flexibility across web, mobile, and print. Design Direction We’re drawn to: Clean geometric forms that feel intentional and modern Visual simplicity with layered meaning (like the FedEx arrow or Airbnb’s Bélo) Logos that scale from favicon to billboard Typography that is confident, readable, and subtly human (not too sharp or too soft) We want: A standalone icon that can be recognized at a glance A distinct wordmark or lettermark A logo system that feels trustworthy, scalable, emotionally resonant, and product-ready Logo concepts we’ve explored and like: We’ve explored ideas like the forward arrow + heart (progress with care) and the bridge (tradition into transformation), and are open to other concepts that strike a similar balance of meaning and minimalism. We’ll share full visual references and creative direction once we’ve selected a designer. Deliverables: Primary logo: horizontal + stacked Icon/monogram version Wordmark version Color, B&W, and reversed options Dark mode variation Favicon-ready sizes Source files: AI, EPS, SVG, PNG, JPG Logo usage guide (lightweight) Bonus: Open to small identity extension (palette + type suggestions)

Keyword: Graphic Designer

Logo Design Graphic Design Adobe Illustrator Corporate Brand Identity Brand Identity & Guidelines Brand Guidelines