Marketing & Content Specialist

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Job Summary: We’re seeking a talented and detail-oriented Marketing & Content Specialist who excels in both strategic marketing and content development. The ideal candidate is not only a sharp writer and content editor but also a savvy digital marketer with hands-on experience managing Meta (Facebook/Instagram) and Google Ad campaigns. This role requires someone who can craft compelling copy, design eye-catching creatives in Canva, and launch and manage ad campaigns across major platforms. You'll also help optimize content across our website and emails, create performance reports, and drive meaningful insights from data. Key Responsibilities: • Design, create, and manage paid campaigns on Meta and Google Ads platforms • Develop copy and visuals for social ads, landing pages, product pages, and emails using Canva and HubSpot • Track, analyze, and report on campaign performance weekly and biweekly, including key metrics like CTR, CAC, ROAS, and conversion rates • Optimize campaigns and make data-backed recommendations to improve performance • Write and edit high-quality blog posts, articles, and social media content that align with our brand voice and SEO best practices • Maintain consistent tone and messaging across all content and channels • Collaborate with team members to ensure all marketing materials meet deadlines and performance goals Qualifications: • Minimum 5 years of experience in content writing, editing, and digital marketing • Proven experience managing Meta and Google Ad campaigns, including setup, optimization, and reporting • Proficient in Canva and HubSpot • Experience creating high-performing ad creatives and landing pages • Ability to analyze data and present actionable insights • Comfortable working independently and managing multiple projects simultaneously Bonus Skills (Not Required but Nice to Have): • Experience with email automation workflows • Familiarity with GA4 or other analytics platforms • Basic knowledge of HTML/CSS

Keyword: Blog Post

Price: $30.0

Education Advertising Strategy Brand Positioning Content Writing Marketing Strategy Social Media Marketing Marketing Facebook Social Media Management Content Marketing