Social Media Marketer to Drive Traffic and Sales for Novelty Product on Etsy

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Looking for a marketer to promote my new product, the Rating Card™, on social media. The product is sold on Etsy, and the goal is to drive 250 targeted visitors to the listing and convert them into sales. Tasks include creating 2 short videos (15 seconds each for TikTok/Instagram Reels and an ad) and 3 photos (styled shot, in-use shot, and a call-to-action image), running a $150 ad campaign (Instagram or TikTok), launching a #RateWithStyle challenge with one video, and collaborating with 3 micro-influencers ($20 each plus a free pack of cards). I will provide 3 packd of 5 Rating Cards for content creation. Expenses will be reimburesed via Upwork milestones. The budget is $400 in total, however if the goal is reached without spending the entire budget, the marketer will be rewarded with whatever remains. Link to Etsy website provided here: https://anymaker.etsy.com Use the product description on the website provide any more necessary context regarding the product and its uses. Deliverables: 2 short videos (reels), 3 photos, 250 visitors to the Etsy listing via a $150 ad campaign, a #RateWithStyle challenge launch, collaboration with 3 micro-influencers, and a brief report on ad performance and influencer reach. Milestones: Milestone 1: Project Start Payment: $20 Description: Small payment to initiate the project. Marketer begins creating 2 videos and 3 photos using the provided Rating Cards. Milestone 2: Influencer Payments Payment: $60 ($20 per influencer x 3) Description: Payment to 3 micro-influencers for posts, released after they agree to collaborate and receive their free Rating Card packs. Milestone 3: Ad Spend (Halfway Point) Payment: $75 (half of $150 ad budget) Description: Payment for ad spend released when the campaign achieves 125 pay-per-clicks (half of 250 target). Marketer runs the $150 ad campaign on Instagram or TikTok. Milestone 4: Ad Spend Completion Payment: $75 (remaining half of $150 ad budget) Description: Final ad payment released when the campaign reaches 250 pay-per-clicks, with a report on performance. Milestone 5: Project Completion Payment: $170 (marketer’s fee) Description: Final payment for completing all deliverables (videos, photos, challenge launch, influencer coordination, and report), released upon submission and review.

Keyword: Content Review

Price: $400.0

Social Media Content Creation Influencer Marketing Social Media Marketing Instagram TikTok Marketing Etsy