Marketing & Lead Generation Strategist with Corporate Outreach Expertise

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Description: I am seeking an experienced marketing specialist to help promote assessment-based services that support individuals struggling with focus, organization, executive function, and learning challenges related to ADHD and neurodivergence. Additionally, I need a corporate outreach strategy to connect with HR professionals and business leaders who need solutions for employees experiencing challenges with attention, productivity, and burnout. I am looking for someone who can: - Develop and execute a marketing strategy to reach individuals who would benefit from these services. - Create and refine messaging that clearly communicates the value of the offerings. - Implement lead generation strategies through organic and paid marketing channels. - Optimize conversion paths to turn website visitors and social media engagement into booked services. - Develop a corporate outreach plan to connect with HR professionals and company decision-makers. - Utilize LinkedIn, email marketing, and content marketing to establish credibility and generate interest. Ideal Candidate Will Have: - Proven experience in service-based digital marketing, particularly for coaching, neurodivergence, healthcare, or professional development services. - Experience in B2B outreach and corporate marketing, with an understanding of HR pain points around employee retention, burnout, and workplace accommodations. - Ability to identify and target key audiences, including working professionals, parents of children with ADHD, and university students. - Expertise in lead generation, marketing funnels, and ad targeting across platforms like LinkedIn, Facebook, and Google Ads. - Strong understanding of content marketing and engagement strategies to build trust and convert leads. Project Scope & Compensation: I am open to both hourly and fixed-price proposals. Competitive pricing and a cost-effective, results-driven strategy will be key factors in my selection. Instead of listing a specific budget, I encourage applicants to submit a proposal outlining: 1. Their recommended approach for reaching both individual clients and corporate decision-makers. 2. A brief explanation of previous work related to audience targeting, neurodivergence, or service-based marketing. 3. Their proposed cost structure and justification for their pricing. 4. An estimated timeline for executing the initial phase. Preferred but Not Required: - Experience with ADHD, executive function challenges, or marketing in the wellness, education, or corporate productivity sectors. I look forward to reviewing your proposals and working with the right marketing professional to expand the reach of these essential services.

Keyword: Digital Marketing

B2C Marketing Social Media Marketing Market Research Marketing Strategy B2B Marketing HR & Business Services Startup Company Health & Wellness Lead Generation