LinkedIn Outreach & Engagement Specialist – B2B Marketing for Business Book Launch

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We are seeking an experienced LinkedIn marketing and engagement specialist to help promote the launch of a new B2B business book aimed at CEOs, Presidents, CFOs, and Business Owners—primarily in the manufacturing, industrial, and private equity sectors. The book contains tested rules that help any manufacturing manager or owner turn their business around in as little as 90 days. This book was written by a Chicago-based consultant with 50+ years of experience turning around mid-market companies. This is his third book but the first time he has undertaken this type of marketing effort. Our goal is to reach decision-makers at small to mid-sized manufacturing firms ($15M–$300M), turnaround consultants, and private capital professionals. What You'll Be Responsible For: Identifying and joining relevant LinkedIn Groups (manufacturing, operations, industrial leadership, etc.) Creating and managing weekly content posts (2–3 per week) including: Short insights from the book (we’ll provide these) Author quotes, excerpts, and rules explained in digestible formats Light promotional messages tied to real business challenges Actively engaging with group members and target audience via comments and thoughtful participation Optimizing the author's LinkedIn profile for credibility and authority Building relationships that lead to podcast invites, workshop opportunities, speaking engagements, or article placements Suggesting LinkedIn ads strategy (optional, bonus if experienced) Ideal Candidate Has: Proven experience in LinkedIn outreach and content marketing, especially in B2B or industrial markets Excellent English writing and communication skills Understanding of B2B sales cycles, manufacturing operations, or consulting Ability to write and think strategically for a C-suite audience Portfolio or examples of past LinkedIn campaigns or group engagement Project Scope & Duration: Initial contract for 4–6 weeks, with strong potential to extend if results are delivered Estimated 5–10 hours/week depending on output and results We are open to fixed-price or hourly proposals To Apply, Please Include: A short intro about your LinkedIn marketing experience (especially B2B) Links to any LinkedIn pages, campaigns, or client work you've managed Any experience working with authors, consultants, or professional service firms Your hourly rate or proposal for a flat weekly fee We’re looking for a professional who knows how to build real engagement—not just vanity metrics. If you’ve helped authors, consultants, or executive brands reach business decision-makers on LinkedIn, we want to talk to you.

Keyword: Marketing Campaign

Price: $15.0

LinkedIn Campaign Manager LinkedIn