Marketing Strategist for Government Contracting Firm (Lead Generation & Brand Visibility)

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Capitol 50 Consultants is a boutique consulting firm specializing in helping businesses succeed in federal contracting—with a particular focus on GSA Schedules, compliance, and acquisition strategy. While we’ve built a trusted name over decades in the industry, we know our online presence and inbound lead generation don’t reflect the full strength of our reputation. We’re launching new initiatives like Cap 50 University, our online membership program and LinkedIn Group focused on educating small businesses about federal contracting. We’re seeking a freelance marketing strategist who can bring these pieces together into a powerful, results-driven digital strategy. What You'll Do: Audit our current website, lead funnel, SEO, and marketing tools Develop a focused strategy to: Increase web traffic and search visibility Drive qualified leads through Cap 50 University and its LinkedIn Group Convert our speaking engagements and webinars into long-term lead assets Maximize LinkedIn for visibility, authority, and lead capture Strengthen email list building and automation Recommend the right CRM, email marketing, content scheduling, and analytics tools to support sustainable growth Provide creative campaign ideas aligned with the federal contracting audience Help measure performance and offer ongoing optimization What We’re Looking For: Strategic thinker with hands-on experience growing B2B service brands—ideally in consulting, compliance, government, or tech Deep understanding of LinkedIn strategy, SEO, content planning, and email marketing Experience with converting thought leadership (speaking, webinars, posts) into pipeline Ability to recommend and implement tools to streamline and track our marketing activities Bonus if You Have: Experience marketing to federal contractors or public-sector buyers Familiarity with HubSpot, WordPress, Mailchimp, Zapier, GA4, or similar platforms Light experience with copywriting, lead magnet development, or paid campaigns If you love crafting practical marketing strategies and working with high-trust service businesses ready to scale, we’d love to hear from you.

Keyword: Social Media Ads

Price: $2.0

Social Media Marketing Marketing Strategy Internet Marketing B2B Marketing SEO Performance