User Experience (UX) & A/B Testing Specialist

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We are a solar company with a digital solar product that allows users to obtain a quote after a multi-step process. Our primary goal is to double the conversion rate of contact submission. We already track user behavior in PostHog and have A/B testing set up via PostHog Experiments, but lack in-house UX expertise. We’re seeking an experienced UX and A/B testing expert to: - Analyze our current user journey and PostHog data to identify friction points and drop-offs. - Propose and prioritize impactful A/B test ideas specifically for multi-step forms and the contact submission step. - Guide our product team (non-designers) on best practices for experiment setup, execution, and analysis. - Recommend actionable improvements based on both quantitative and qualitative insights. - Monitor these tests within PostHog. Key Responsibilities: - Review analytics and user flows to diagnose where and why users abandon the funnel before submitting contact details. - Suggest specific, high-impact elements to A/B test (e.g., CTA copy, form field order, progress indicators, incentives, field labels, button placement, etc.) - Provide actionable hypotheses and test plans tailored to our audience and product. - Advise on interpreting results and iterating for continuous improvement. - Communicate findings and recommendations clearly to a non-UX product team. Requirements: - Proven track record in UX and A/B testing for SaaS or complex multi-step forms (portfolio/case studies required) - Deep familiarity with analytics tools (PostHog, Google Analytics, Hotjar, etc.) and A/B testing platforms. - Experience optimizing lead forms and multi-step funnels, ideally with B2C or lead-gen products. - Ability to translate analytics into actionable, testable recommendations. - Strong communication skills; able to work with non-designers and non-technical stakeholders. - (Bonus) Experience with solar, property tech, or similar industries. To Apply, Please Include: - A brief summary of your UX and A/B testing experience, especially with multi-step forms. - Examples of similar projects, including your role, approach, and outcomes. - Your process for identifying and prioritizing A/B test opportunities. - Your availability and estimated rate for an initial audit and ongoing advisory - Why you think you’re a great fit for our product and team.

Keyword: Research Analysis

Price: $25.0

UX Research Conversion Rate Optimization A/B Testing Interaction Design User Flow