E Commerce Specialist for Shopify (SEO, PPC and Store Management)

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Title: E-commerce Specialist for Shopify (SEO, PPC, and Store Management) Description: We’re looking for an experienced eCommerce specialist to support FitFloors.com, a Shopify-based store specializing in rubber gym flooring. You will play a key role in managing our Shopify store, optimizing product pages for SEO, driving performance through Google Ads campaigns, and ensuring our eCommerce operations run smoothly. If you’re skilled in Shopify management, Google Ads PPC, and SEO for eCommerce, and can deliver measurable results, we’d love to work with you. Responsibilities: Google Ads PPC Management Set up, manage, and optimize Google Ads campaigns using strategies like Target ROAS, Performance Max, and Brand Campaigns. Continuously analyze and adjust campaigns to maximize return on ad spend (ROAS). Create and present monthly performance reports, highlighting key metrics and actionable insights. Shopify Store Management Perform minor theme updates and customizations to improve UX/UI. Optimize product pages for SEO, including metadata, keyword integration, and image alt tags. Implement and configure Shopify apps (e.g., review widgets, upselling tools, or email marketing integrations) to enhance functionality and performance. SEO and Content Strategy Develop and execute an organic SEO strategy, including on-page and off-page SEO. Research and implement content strategies to improve search rankings and drive organic traffic. Monitor and analyze keywords and rankings using tools like Ahrefs, Google Search Console, and others. Reporting and Analytics Create monthly performance reports across platforms: Google Ads: Campaign performance and ROAS metrics. Shopify: Store traffic, conversion rates, and revenue trends. Ahrefs and Google Search Console: SEO rankings, keyword growth, and site performance. Other Responsibilities: Conduct regular audits of the Shopify store to ensure site speed, mobile optimization, and functionality. Stay up-to-date with industry trends and best practices for eCommerce, Shopify, and digital marketing. Collaborate on strategies to improve customer retention, such as loyalty programs or personalized email marketing campaigns. Requirements: Proven experience with Shopify management and theme updates. Expertise in Google Ads PPC for eCommerce, especially using Target ROAS and Performance Max. Strong knowledge of SEO best practices, including keyword research, on-page optimization, and technical SEO. Proficiency with tools like Google Search Console, Ahrefs, Google Analytics, and Shopify reporting. Strong analytical skills to interpret data and create actionable strategies. Excellent communication and project management skills. Preferred Skills: Experience with A/B testing and conversion rate optimization (CRO). Basic graphic design or image editing skills for banners and product images. Knowledge of email marketing platforms and strategies. Deliverables: Weekly updates on SEO, PPC, and Shopify tasks. Monthly reporting on ad performance, site traffic, and search rankings. Implementation of agreed-upon app or theme updates. How to Apply: Please provide: A brief introduction and relevant experience with Shopify, SEO, and Google Ads PPC. Examples of past eCommerce clients you’ve worked with and results achieved. A proposal outlining your approach to managing eCommerce stores and driving growth.

Keyword: SEO (Search Engine Optimization)

SEO Keyword Research Search Engine Optimization Search Engine Marketing Google Analytics Google Ads Shopify Pay Per Click Advertising Internet Marketing