Consult needed on marketing attribution & building a KPI dashboard


$15.70
Hourly

Hello, I'm looking for an expert in marketing analytics with experience in data visualization & KPI dashboards to hop on a consultation call with me. I am wanting to build out a comprehensive custom KPI tracking system for a new marketing agency that will be working with home service providers (HVAC, Plumbing, Roofing, etc) The system must track: - Ad spend - Revenue Generated - Leads - Appointments - Quotes - Jobs Booked - Avg Ticket Price - Leads/Appt - Leads/Customer - Quotes/Customer (Conversion Rate) - Cost/Lead - Cost/Quote - Cost/Job (Customer Acquisition Cost) - ROI 1:1 (Example $15.7:1) The dashboard needs to be able to track these metrics across multiple marketing channels individually and also present a total sum for a desired timeframe. Marketing channels will include: - Google PPC - Google LSA - Google Business Profile - Website (organic) - Meta Ads Tracking other non digital methods would be a bonus - Referrals - Events (home shows, etc) - Local paper ads/signs etc I want the final data to be presented in a platform like Agency Analytics for clients to be able to review at any time. The system needs to be easy to duplicate as we onboard clients. It also needs to be highly automated. I understand where some points may need to be entered or updated manually. But I would like to keep that to a minimum or completely eliminate manual updating if at all possible. Multiple software platforms are ok but I want to keep it streamlined as possible. I've looked into multiple platforms but none seem to be able to get me everything I'm looking for. I attached a screenshot of a Google Sheet to give a rough idea/visualization of the data I'm looking to compile. But again, the end goal is having this report to an online dashboard that a client can log into and review. I would love if someone with experience in building something like this would be able to hop on a call and brainstorm or give me a better picture on how to develop this. Depending on the process I may hire you to do the build out if that is something you would be interested in doing. Thanks

Keyword: Digital Marketing

Price: $15.7

Marketing Analytics Marketing Automation Marketing Analytics Report Data Analysis Data Visualization Analytics Google Analytics KPI Metric Development Analytics & Tracking Setup Analytics Dashboard

 

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