Digital Advertising & Reporting Manager

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We seek an experienced freelance Digital Advertising & Analytics Specialist to manage and optimize our paid campaigns. This role involves end-to-end campaign execution in close collaboration with the CEO —from ad placement to performance tracking and detailed reporting on our unit economics. Responsibilities 1. Ad Placement and Management - Set up and optimize campaigns in Facebook Ads Manager & Reddit - Ensure the Facebook & Reddit Pixel is properly installed and firing - Continuously test creatives, audiences, and bidding strategies. - Adjust targeting and budgets based on real-time performance. 2. Reporting & Analytics - Track key performance metrics (e.g., CPA, CAC, LTV, ROAS). - Determine the cost of acquiring free trial users and converting them to paid subscribers. - Report on spend vs. revenue to evaluate campaign efficiency. - Provide clear, actionable insights on campaign performance. - Be able to report weekly electronic summaries and monthly dashboard-like results ** Bonus if you can set up an analytics dashboard and/or set up one in GA4 3. Collaboration & Strategy - Communicate weekly about progress, challenges, and recommendations for scaling. - Factor our email marketing into reporting and analytics Requirements - Proven track record managing Facebook/Instagram and Reddit ad campaigns. - Proficiency with Ads Manager, Reddit Ads, Google Analytics (or similar tools). - Be able to place tracking pixels on our website and create UTM links - Strong analytical and reporting skills (ability to calculate CAC, LTV, etc.). - Excellent communication and organizational skills. - Experience working remotely or in a freelance capacity. What We Offer - Competitive contract rate. - Opportunity to shape a growing company’s digital marketing & paid media strategy. - Potential for ongoing or expanded collaboration.

Keyword: Digital Marketing

Price: $3.0

Pay Per Click Advertising Campaign Management Facebook Campaign Reporting Google Analytics